Investing in Mobile Content Strategy: Time and Money Well Spent
Year over year, mobile traffic continues to grow at an astonishing rate. Currently, it makes up almost 40 percent of total website traffic. This number will only continue to increase as smartphone and tablet prices drop worldwide. In fact, it is expected that there will soon be more connected devices than people in the world.
Mobile has infiltrated practically every facet of people’s lives, so much so that smartphones have replaced mainstays like watches and alarm clocks. More than that, though, it has changed the way people consume content. On average, people spend around 90 minutes a day on their phone with the majority of that time spent web browsing.
Smartphone users, however, spend less time overall on one site and instead tend to consume their content in short bursts. Why is this? In general, mobile users tend to use their devices while they are on the go so they don’t want to spend a lot of time researching or trying to find information. The longer it takes a site to load or for them to find information on a site, the higher the chance of them abandoning the site.
These mobile browsing habits have started 40 affecting the way many companies and marketers approach their content distribution and promotion. Top companies are changing their overall web experience by offering customized content to suit an individual’s behavior, greater interactivity, real-time opportunities and easy access to customer service. In order to stay ahead of the curve, companies are now focusing on optimizing their sites and content for mobile first by ensuring there are compelling visuals and easy-to-read formatting.
If you’re still hesitant to focus your time and money on mobile, the following infographic can provide more data on why it is the way of the future. While there’s no doubt the landscape will continue to evolve in the coming years, it’s essential to adopt this growing market in order to stay relevant.