Is SEO the New Website Testing – How is SEO Dominating Website Testing?

4 min read

Website testing is an unavoidable necessity but nearly every website owner will agree that it is a very tedious exercise that everyone is forced to do because they have to get their SEO system right. It is a priority only because not doing it can dent your SEO efforts.

Website testing may involve a host of testing processes, including testing the browser and its compatibility, user acceptance, and other factors.

Successful testing is regarded as proof of the fact that a website or application is working efficiently.

There could be a bit of confusion in some minds here. Is it not common sense that you have to get your website testing and SEO strategy in place before you roll out your website or app? The reality, however, is different. Website testing and SEO cannot be viewed as a single process. They are ongoing activities that will have to be carried out right through the life of the project.

Did You Know That Even Website Updates Infuse an Element of Risk?

Website and SEO updates are usually done by a team of experts. Designers, engineers, and SEO specialists all have their own approach to SEO which can be dangerous in a way. With the number of touch points high, the chances of something going wrong are also high.

Even minor updates can bring about issues that you never imagined or anticipated. The risk is higher for websites with huge traffic and tens of thousands of indexed URLs, plus multiple variations of a large number of templates.

Testing an update on such huge websites can be quite a challenge. The task can be mindboggling at times even if the low priority items are left out of the testing process.

With Google making the crawling and indexing change process incredibly fast, the challenges are even more complex. You might be using the best product to monitor and detect problems during an update but damage can still be done. To make sure that the update and testing are done smoothly, you must make sure that the problems are detected before they go live.

There are a number of tools available for website testing and SEO testing with some common tools that can test both and save you time, effort, and money. The leading and popular SEO testing tools being used today can also be used for garnering valuable knowledge about the general health of your website. You can use the input from these tools to make those subtle changes that can lead to a better performing website.

Try Automated SEO Testing

Website SEO testing need not be always time-consuming and laborious. It can be done quickly and using a simplified process which detects issues with your website in the pre-release version itself. Testing can be done before any production update.

There are advanced automated SEO QA testing tools available which can be used for effective and efficient SEO testing. The key benefit is that you are spared the hassle of comparing HTML elements as it done across a controlled set of targeted URLs.

Once you have done the testing and the staging has reached the deployment stage, you will still have to verify the state of production. A perfect staging does not mean that everything is hunky-dory. Things can go wrong at this stage too.

An audit runs on production can help in finding out if it matches the staging audit. This step must never be skipped as there is always a chance of some production problems springing up.

UX Testing

Websites must be designed for providing users a great navigating experience. Testing your UX in different browsers is a great way of knowing if your users will enjoy the experience.

BrowserStack is one of the best platforms for cross-browser testing as it allows both automated and manual testing. It is possible to test web pages on various browsers and Operating Systems.

Website Bugs and Feedback

Your website must have an error-free source code. You must also make sure that the website is tested on various types of devices and versions of browsers. This might not be as easy as it appears but it must be done. You must also have a system in place to track bugs and fix them in the quickest possible time. Thankfully, there are systems available such as the Usersnap widget for dealing with such issues. The widget can be embedded on any website. It offers a simple and quick way of collecting feedback. Critical system errors can be detected easily and resolved quickly as Usersnap can reveal Meta information of any user session.

Remember that SEO testing is a specialized and daunting process with the levels of complexity rising constantly as new technologies continue to permeate the digital landscape. As mentioned earlier, new updates create the possibility of new threats and increase the risk factor. You need an SEO-specific staging testing tool that will not only mitigate the risk levels but also ensure that your website traffic is not affected.

Another thing to remember while testing your website is to ensure that the interests and convenience of your users are prioritized and protected. All your website upgrade and testing moves should have one aim – delivering a great browsing experience to your visitors. Your efforts should be on delivering a website that is easy to navigate and has a minimal load time. This will guarantee repeat visits. The added bonus is that it will do your SEO a world of good. Rankings will get a boost on major search engines. After all, that’s what most websites are concerned about.

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