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Improving Optimization For publishers looking to up their optimization game and save a ton of time on ad placement, Google’s new Adsense auto ads (with machine learning capabilities) will give them something to get excited…
Adsense Auto Ads Use Machine Learning to Bring Time Saving Solutions to Publishers
Google AMP Boards the Stories Train The developers at Google recently announced in a blog post that they would be launching visually rich, swipe-through AMP Stories, closely resembling the Stories format made famous by Snapchat…
Google Launches AMP Stories
Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to…
Musical.ly and NBC Olympics Put Influencers in Charge of Telling Olympic Stories
Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ‘The Storytelling Edge:’ How to Transform Your Business, Stop Screaming…
Joe Lazauskas and Shane Snow’s Book ‘The Storytelling Edge’ Now Available
Science Fiction Meets Minimalist Marketing Since the release of the mysterious, alien apocalypse thriller Cloverfield ten years ago, the franchise has been shrouded in mystery. The film series, now three movies in, revolves around a…
The Cloverfield Paradox: A Super Bowl Marketing Win
A Revised Ad Policy Facebook’s updated news feed and advertising policy, announced a few weeks ago, will now include restrictions against cryptocurrency ads. Rob Leathern, Facebook’s product management director, announced in a blog post, “We’ve…
Facebook Cracks Down on Cryptocurrency Ads
A Powerful Integration Account-based marketing firm Terminus was just announced as the newest addition to the LinkedIn Marketing Partner Program. This global, community-based program allows marketers to leverage LinkedIn-approved technology and marketing agencies to accelerate…
LinkedIn Marketing Partner Program Taps Terminus
Childish Gambino and Migos Get the Animoji Treatment Viewers of last night’s 60th Grammy Awards were treated to two unique and ridiculously smile-inducing ads that promoted the iPhone X and, more specifically, the Animoji feature…
Apple’s Grammy Ads, ‘Alien’ and ‘Amigos,’ Put a Spotlight on Animoji
A New Way to Discover Stories For the first time ever, Snapchat is bringing its influential Stories product to the web. Soon, users and non-users will be able to view Official Stories (verified snaps coming…
Snapchat Brings Public Stories to the Web
The Fight for Authenticity On January 15th, CVS Pharmacy took a firm stand against photo alteration in their beauty image marketing materials by announcing significant changes to their material alteration policies. For decades, the beauty…
CVS Promises to End Beauty Image Ad Alteration
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