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Introduction The best digital marketing professionals make it a point to stay on top of the latest industry trends and best practices. Conferences are a great way to learn the latest insights, network with other…
Top 10 Digital Marketing Conferences in 2018
CVS Unveils Empowering New Campaign Back in January, CVS Health took a stand against beauty image alteration by announcing a plan to stop digital retouching on their pharmacy products and marketing materials. As part of this…
CVS Health Launches “Beauty in Real Life” Campaign
New Users are Helping Snapchat Bounce Back When Snapchat unveiled their new app interface on February 6th, they fell headfirst into a sea of staunch criticism, negative user reviews, and heated social media protests. Tweets,…
Snapchat Downloads Are Up in the Midst of Polarizing Updates
Google Simplifies Ad Campaign Optimization According to an email made available to Marketing Dive from Adthena, Google will be introducing new AI-powered automated processes for Adwords customers starting April 29. The processes, powered by AI and…
Snapchat Downloads Are Up in the Midst of Polarizing Updates
Pinterest Gives Publishers More Control Pinterest is giving publishers more customization options by rolling out redesigned business profile pages. The idea-sharing social network aims to give brands more control over their pages and the content…
Pinterest Redesigns Business Profiles With New Personalization Options
New EU Data Regulation The European Union’s (EU) General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. The goal of the new regulation is to protect all…
GDPR is Effective May 25th. Is Your Business Ready?
Vertuoso Expands Their Content Creation Team Vertuoso, the world’s first agency dedicated to vertical storytelling, has signed award winning director and writer Carey Lundin to their expanding team of talented content creators. Lundin, a member…
Award Winning Director Carey Lundin Joins Content Agency Vertuoso
VW to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company…
Volkswagen to Tweak Logo as Part of a Broader Marketing Push
An Automated Advertising Solution Last November, Twitter launched a beta version of a new automated advertising solution that became available to a select number of Twitter users. This solution, dubbed Promote Mode, is a significant…
Twitter Rolls Out Promote Mode Beta to More Users
Ad King Martin Sorrell Leaves Company He Founded Sir Martin Sorrell stepped down suddenly as CEO of the world’s largest ad agency WPP over the weekend. Sorrell founded the billion dollar ad agency and had…
Twitter Rolls Out Promote Mode Beta to More Users
Apple Lowers HomePod Forecasts and Cuts Orders When Apple decided to venture into the AI assistant space with their own smart speaker, they were instantly pitted against smart speaker leaders Amazon Echo and Google Home.…
Apple HomePod Sales Stall
Snapchat Invites Publishers to Snap Store According to multiple Discover Publishers, Snapchat is now testing e-commerce options that will allow Discover brands to sell items through the Snap Store. The Snap Store, launched in February,…
Snapchat Tests New E-Commerce Feature with Discover Publishers
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