Lead Generation

A Guide to Effective Lead Generation

Lead generation describes the promotion method of stimulating and capturing interest in a product or service for the aim of developing a sales pipeline. The lead generation specialists say that the enormous rise in the usage of internet and social media…

The Value Ladder Funnel

The Value Ladder Funnel consists of 4 products, starting with a free product (opt-in) and proceeding with paid products ordered from cheapest to most expensive. Products 3 and 4 are upsells in the main funnel. So, the email return-path for each of those…

Is Your Conversion Data All Wrong?

In marketing, we measure success in conversions and that means we need the best data possible to attain the greatest ROI. So what happens if your analytics program is misrepresenting your data? Unfortunately, if you’re using Google Analytics to measure…