Lead Generation

Understanding your target audience makes it easy for a business to find potential customers who are likely to be interested in the products and services you offer. A customer portrait is defined as a definition of the behavior, needs and other…

With the start of a new year (and decade) it seemed appropriate to examine some new lead generation techniques for B2B organizations in 2020. Although there are a lot of very powerful techniques for re-engaging prospects and existing customers, I wanted…

Lead generation is a challenge for a majority of B2B marketers. According to B2B Technology Marketing Community, 61% of B2B marketers report that generating high-quality leads is one of their biggest pain points. One of the ways they can solve this issue…

Lead generation describes the promotion method of stimulating and capturing interest in a product or service for the aim of developing a sales pipeline. The lead generation specialists say that the enormous rise in the usage of internet and social media…

Appealing and effective web design is key to the success of your business in the online sphere. The amount of time and effort you put into representing your brand will ultimately determine how your customers feel about you. You probably know this and have…

Over the years, Internet marketing has evolved and content marketing has become more effective than ever. Simply put, content represents the soul of B2B lead generation owing to its result driving capabilities within a given timeframe. 90% of the…

The Value Ladder Funnel consists of 4 products, starting with a free product (opt-in) and proceeding with paid products ordered from cheapest to most expensive. Products 3 and 4 are upsells in the main funnel. So, the email return-path for each of those…

Every other person you meet today is an online business owner. The trend of eCommerce and the ease of starting an online store have made it easier for anyone to open up a multi-vendor e-commerce marketplace just like that. But then, how many of them have…

So, you’ve made the big step of creating and hosting your company website that’s functional and responsive (It has to be mobile friendly). The next move is to optimize it for customer friendliness. As the most visited page on a website, the About Us…

The success of every online business depends on a strong sales funnel. Finding new prospective buyers, building interest, forging a connection and — ultimately — securing their ongoing custom is a crucial element of growing your brand. Unfortunately,…

Many people think that the world of dentistry is just about teeth and anything associated with the maintenance of teeth. Well, they couldn’t be more wrong. To even have a dental practice, there are so many aspects involved, and one of those aspects is the…

Buyer personas are critical to any organization. Studies show that when you take the time to create detailed descriptions of your ideal customers, it can lead to more conversions and a vastly improved bottom line. Just look at these compelling…

Great content, social engagement, quality products, and great deals are all things that lead customers to purchase products. However, in any given niche, there are plenty of companies that offer of all these things. In spite of this, not all businesses…

The success of any business is dependent on the number of clients which it has. So, it is important to expand your client base in order to diversify your income sources. One of the best ways which you can utilize in order to grow your client base is to…

Web design is the most crucial element of marketing campaigns especially if you are marketing online. The way you market your brand is how you get people’s attention and make them take action. Businesses often oversee the importance of web design in the…

Having issues improving your conversion rates? While you may have tried other methods, chances are you haven't used customer surveys as a way to convert website traffic and social media followers into repeat customers. By using customer surveys, you’re…

The ecommerce world may be the easiest to enter, but it’s certainly one of the hardest to succeed in. We have only to think of the most competitive strategy – as if running a business in today’s market isn’t challenging enough by itself, our chances…

Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform. For that reason, it’s important for…