Lead Generation

Over the years, Internet marketing has evolved and content marketing has become more effective than ever. Simply put, content represents the soul of B2B lead generation owing to its result driving capabilities within a given…
10 Overlooked B2B Content Strategies That Generate You Leads
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  • Mehedihttps://www.relevance.com/wp-content/uploads/2019/04/Mehedi-150x150.jpg
Every other person you meet today is an online business owner. The trend of eCommerce and the ease of starting an online store have made it easier for anyone to open up a multi-vendor e-commerce…
How to make your eCommerce Marketplace a Crowd-puller in the Market Today?
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  • 03/19
  • Rakesh Jainhttps://www.relevance.com/wp-content/uploads/2019/01/Rakesh-Jain-150x150.jpg
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The Value Ladder Funnel consists of 4 products, starting with a free product (opt-in) and proceeding with paid products ordered from cheapest to most expensive. Products 3 and 4 are upsells in the main funnel.…
The Value Ladder Funnel
The success of every online business depends on a strong sales funnel. Finding new prospective buyers, building interest, forging a connection and — ultimately — securing their ongoing custom is a crucial element of growing…
How to Write an About Us Page to Convert Visitors into Customers
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  • 02/20
  • Rehan Ijazhttps://www.relevance.com/wp-content/uploads/2017/08/rehan-150x150.jpg
Buyer personas are critical to any organization. Studies show that when you take the time to create detailed descriptions of your ideal customers, it can lead to more conversions and a vastly improved bottom line.…
Why Marketing, Sales and Customer Service Teams Should Collaborate on Buyer Personas
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  • 02/05
  • Mario Medinahttps://www.relevance.com/wp-content/uploads/2019/02/Mario.png
Great content, social engagement, quality products, and great deals are all things that lead customers to purchase products. However, in any given niche, there are plenty of companies that offer of all these things. In…
The Impact of Good Website Design on Your Conversions
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  • Margaret Reidhttps://www.relevance.com/wp-content/uploads/2019/01/my-photo-150x150.jpg
Web design is the most crucial element of marketing campaigns especially if you are marketing online. The way you market your brand is how you get people’s attention and make them take action. Businesses often…
Website Design Hacks to Turn Your Visitors into Paying Customers
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  • 10/02
  • Loius Martinhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Having issues improving your conversion rates? While you may have tried other methods, chances are you haven’t used customer surveys as a way to convert website traffic and social media followers into repeat customers. By…
How to Use Surveys to Improve Your Conversion Rates
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  • Gary Wilkinsonhttps://www.relevance.com/wp-content/uploads/2018/07/Gary-150x150.jpg
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So, you’ve made the big step of creating and hosting your company website that’s functional and responsive (It has to be mobile friendly). The next move is to optimize it for customer friendliness. As the…
How to Write an About Us Page to Convert Visitors into Customers
The ecommerce world may be the easiest to enter, but it’s certainly one of the hardest to succeed in. We have only to think of the most competitive strategy – as if running a business…
How to Write an About Us Page to Convert Visitors into Customers
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  • 07/27
  • Alex Walkerhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform.…
promote-content-pinterest
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  • 05/18
  • Jessica Dowches-Wheelerhttps://www.relevance.com/wp-content/uploads/2018/05/Jessica-Dowches-Wheeler-.jpeg
In marketing, we measure success in conversions and that means we need the best data possible to attain the greatest ROI. So what happens if your analytics program is misrepresenting your data? Unfortunately, if you’re…
Is Your Conversion Data All Wrong?
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  • 03/29
  • Larry Altonhttps://www.relevance.com/wp-content/uploads/2018/05/Larry-Alton.jpeg
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