Lead Generation

A Guide to Effective Lead Generation

Lead generation describes the promotion method of stimulating and capturing interest in a product or service for the aim of developing a sales pipeline. The lead generation specialists say that the enormous rise in the usage of internet and social media…

The Value Ladder Funnel

The Value Ladder Funnel consists of 4 products, starting with a free product (opt-in) and proceeding with paid products ordered from cheapest to most expensive. Products 3 and 4 are upsells in the main funnel. So, the email return-path for each of those…