Robert Pressman said it best in his book, Software Engineering: A Practitioner’s Approach, when he wrote; “every dollar invested in UX returns $10 to $100 and correcting the problem from the start is the most cost-effective.”
In light of this, you’ll want to take note of these four UX design best practices. Let’s dive in!
1. Hire a UX Designer
This one may seem obvious, but If you haven’t already hired an expert UX designer, then it’s time you did.
A decent UX designer should take into account the behaviors of your customers in addition to utilizing website analytics to craft a site that’s intuitive to use.
They should also possess the following skills:
- Customer, market and competitor research
- Information Architecture
- Graphic and interactive design
- UX writing
Just to name a few!
Head to LinkedIn and see whether you have any connections boasting a decent reputation for UX design. This is a fabulous way to kickstart your search, but don’t only rely on your network to find the right candidate. Online hiring platforms like Behance and Dribble are great resources to continue your search.
2. Get to Know Your Audience
It’s imperative your web design is specially crafted to engage with your specific target demographic. In light of that, you need to know who your ideal customer is- and more importantly, what they need and what they’re struggling with.
Knowledge is power. Once you have this info, you can ensure the design of your website engages and resonates with your audience on an emotional level- which is crucial if you want to see a boost in conversion rates.
However, if you’re unsure who your ideal customers are, use a tool like Demographics Pro. This resource enables you to analyze your followings on both Twitter and Instagram to get a better feel for the core demographics of your audience. You can also do the same with your competitor’s social media profiles. You’ll be amazed at the extent of the data you can access with just a few clicks of a button.
Once you compile all this info together, you can then start creating customer personas to get a better idea of who your web design needs to be geared towards. After all, when entrepreneurs use customer personas to guide their marketing campaigns, they tend to achieve 73% higher conversions.
3. Create a Brand Your Customers Remember
Your website needs to communicate your brand identity.
By this we mean, your site should be designed to influence the way your customers perceive your business.
Developing brand identity via a website is split into two categories:
- Your visuals
- Your brand and customer story
Unsurprisingly, ‘visuals’ refer to things like:
Top Tip: Where possible, use images with real-life humans in them. This allows the visitor to better connect with the content on your site. It stands to reason that people are more likely to relate to others rather than they will an inanimate object.
Handy Hack: Pick a typography that reflects the tone of your brand, while not interfering with the readability of the copy. Web content is usually scanned, so it’s essential that it’s easy to read.
Whereas, storytelling refers to the way your site communicates your brand’s story. Needless to say, you’ll need to decide this before settling on the design of your website. Your brand story should be reflected in every aspect of your branding, including your site’s visuals and copy.
4. Keep Things Simple
The last thing you want is to bombard your customers with a plethora of choices. More often than not, this overwhelms buyers which causes them to overthink their purchasing decision and abandon your site altogether.
Remember, when it comes to UX design, less is usually more.
The stats speak for themselves; marketers enjoyed a 357% increase in monthly clients when they only used one call to action on their landing page.
That’s a crazy boost in conversions!
So, take a leaf out of Mads Soegaard’s book and remember; “People get frustrated when information bombards them. We’re humans, not machines. White space calms us, letting us ‘breathe.’”
So, not only should we limit the choices we offer our website visitors, but we also need to factor white space into our designs. This is a surefire solution to making a website easy to navigate. For instance, a breadcrumb menu is an excellent example of how web designers can declutter a homepage while enabling customers to browse your site.
As you can see, there are numerous ways to optimize UX web design. You just need the right knowledge, skills, and tools to apply the above principles. The design of your website is something you’ll need to commit to continually optimizing. Over time your customer needs will evolve, and as such your web design should reflect that.video