Let’s face it. If I need to see a therapist or a family counselor, would I ask my friends, family members, neighbors, or colleagues to help find one, or will I prefer searching for the right counselor online for the privacy it offers? Undoubtedly, the latter.
While seeking an appointment with a family counselor or a therapist is not something you should be embarrassed about, most people would prefer keeping the whole thing private for many reasons. So, if you are a counselor and want your business to grow, the best way to achieve your goal is to have an online presence. But that’s not going to help you much as others will also be doing the same.
What you must do differently to attract the attention of potential patients? You must convince Google’s algorithm that your website has everything to get on top of the search rankings for that specific keyword. And that’s a job best left for SEO or search engine optimization experts.
Fixing Your Website
The first step towards grabbing more eyeballs is to create a website that as close to perfection as possible. This means it must tick nearly all boxes detailed by Google to define a good website. It begins with creating high-quality, authentic, informative, and valuable content that can be easily shared. Secondly, get your loading times down to the minimum as slow loading can result in visitors moving away to your competitors.
Make Your Website Informative and Easy To Browse
Your website must proactively provide all the information that potential patients are likely to look for and also make sure that they will find such information quickly and conveniently. Mention the services you provide in great detail. You can also highlight the area that you specialize in such as grief counseling for bereavement, relationship counseling for a rebound relationship, or family counseling for children.
Patients generally want to know about:
- The therapist’s profile
- Costs involved (Fixed or per session or any other)
- Length of the session
- Details of the counseling session
When you provide them accurate and convincing answers to their queries, it can help establish a level of trust and confidence. These are critical factors for successful future engagement.
Acquire A Stellar Online Reputation
When you have quality links on your website, you can be sure of getting your website ranked among the top pages of Google search results. However, quality links do not come just like that. Your online reputation must be impeccable and you must be seen as a credible and reliable information resource by those relevant to your counseling services. When websites with high authority and relevancy links to your business, it helps create trust and this can do your online reputation a world of good.
Focus On Getting Listed In Local Directories
Google Business Listing is the best way to make your presence felt locally. There are many other ways of creating local listings such as creating a Facebook Page or an Instagram account. Your address on all your local listings must be the exact same as this is something Google will be looking at closely while ranking your business. Have you moved your therapist business to a new place recently? Have you opened a new branch?
You can use local websites to share the news. Sharing some key achievements as a therapist is also an effective way of garnering the attention of potential local patients. If you are good at writing, you can pen an article about connecting some local places to a positive mindset or how the weather of the place can be a great mood-lifter and so on. The idea is to spread the word about your practice and make people aware that there is a therapist available locally should they require the use of such services in the future.