Making Rainbows Part Two: Creating Social Media Communities

The practice of using social media for SEO is becoming increasingly important. It takes a lot of work to have your message resonate on social media. It also takes work to impact your business for search engine ranking and online visibility.

Now that you have some quality content, it’s time to join the platforms that you’ll use in order to deliver this information to your audience. Creating your social media communities is easy if you’re willing to take steps to ensure that your target audience is reached. But it’s also important your audience remains engaged with your brand. In this part of the series, we’ll discuss how you can effectively use The Big Three of Social Media to build your web presence and draw in your target demographic.

Facebook: Give Them Something to “Like”

Facebook has evolved immensely over the past few years. Arguments can be made for and against this social network as a tool for casual communication. However, its marketing benefits are undeniable. Facebook will be your greatest ally in pushing out quality content to your clients and customers. Today, a majority of people consult Facebook before making purchases. This gives Facebook a huge amount of power. It’s crucial that you use this social community to your advantage.

Visual marketing is more effective than plain-text posts. Be sure to use colorful imagery to draw in an audience and ultimately lead people to your content. This can include your brand’s website, where they’ll find more information about your product, organization or company. Treat Facebook as your first impression. Make sure it is organized, up-to-date, free of errors and informative in a brief manner. Facebook should not be the end-all-be-all of your marketing endeavors; it’s merely the jumping off point, which invites audience participation, interaction, and eventually leads them to richer content.

Twitter: Leading Your Followers

Twitter is the perfect tool for sending out succinct messages and calls-to-action to your followers. Being limited to just 140 characters forces you to get your message across creatively and concisely. A typical tweet structure should include a brief call to action, a link and a hashtag for easy searching and archiving. You won’t have the same marketing opportunities on Twitter as you do on Facebook. You can still effectively implement this tool when using social media for SEO purposes. Twitter is great for link building and driving traffic to your brand’s website.

Another benefit of using Twitter for marketing is the ability to interact with your audience. Live tweeting events are a way to build brand awareness while assuring that your audience feels cared for by your company. Having your Twitter page come up in search results for your industry is a huge advantage. Therefore you need to ensure your biographical information is filled in.

Pinterest: The Future of eCommerce

Pinterest is proving to be an exceptionally powerful marketing tool. Humans are incredibly visual creatures, rendering Pinterest a near perfect marketing platform. Using images to lead potential customers to your blog posts and websites will draw people in and keep them coming back for more.

Pinterest is establishing a reputation as an eCommerce giant. More people are coming to Pinterest and making purchases from companies than ever before. You need to use this tool wisely to share images of your product and stay on top of trends to lead customers to richer content. Like Twitter, Pinterest provides link building opportunities for SEO endeavors.

This step in the process of using social media for SEO may seem like a no-brainer. However, people often misuse their social communities. It’s easy to push out irrelevant information. It takes time and dedication to manage these communities and have them work for you instead of against you. Go slowly and ensure that you’re not only pushing out quality content but doing so in an interesting and compelling manner. Leave channels of communication open between your target audience and your company and make sure visitors have a reason to stay engaged.

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