Building a mobile app is no easy task. Let alone, the success of launching an app is uncertain. What is certain though, are the steps you can take to help ensure success. Here are three helpful steps, inspired by the success strategy of Chad Mureta. In case you're not familiar, Mureta is a successful mobile app developer and author of the book, App Empire. Like any strategy, these are not the absolute answer to every single mobile app developer's success, but these steps can certainly help contribute by offering sound advice.
I recently read App Empire. I also had the opportunity to interview Chad Mureta. In the book, he seeks to empower individuals to become what he calls an 'Appreneur.'
Essentially, the book can be distilled down to a few key takeaways. App Empire encourages budding developers to focus on research in the early stages of building their mobile app, make iterative improvements, and choose the best monetization model for the business. One encouraging aspect of the book states that much of the mobile app development process can be automated, allowing non-programmers to develop a million-dollar application.
Without further ado, here are a few of our favorite takeaways that can be used in your success strategy.
It should come as no surprise that research is the cornerstone to any successful strategy. Research and planning can take longer than the development of the mobile app itself, as research is not only something developers need to do in the beginning. Research is a constant moving goalpost based on the current mobile app market. These are a few key questions you can ask yourself when building your app.
These are the improvements that are based on statistics in the current trends. Here are some questions you can ask to help decide whether or not you need to make iterative improvements:
How will you monetize your app? This step goes hand-in-hand with making iterative improvements. Most business success statistics are based on how well a niche was monetized. Without having a specific mobile app monetization model, your success can be uncertain.
The strategies you choose are up to you. Everyone's business model looks different, so what works for your business may not work for someone else's. Look for current trends in your area of expertise. This can give you a good idea of what's working in your field. While building an app is definitely a challenging feat, it is not an impossible mission. With great success story examples like Chad Mureta's, and many more, there's no limit to what you can do with your app.