Snap, Inc. to Give Aspiring Storytellers the Experience of a Lifetime Snap, Inc., the parent company of Snapchat, announced on Thursday that they are currently seeking out  digital content creators to join their new Yellow…
Snapchat Launches Yellow, An Accelerator Program for Digital Content Creators and Startups
  • 161
  • 05/28
  • Genevieve Dietz
Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019.…
Mobile Content Marketing Strategy For Startups
  • 192
  • 05/18
  • Joydeep Bhattacharya
Instagram Embraces Long-Form, Vertical Content Instagram, the Facebook-owned photo and video sharing app, could soon allow its users to post videos up to an hour long, and this change could be coming in just a…
Hour-Long Video Content Could Be Coming to Instagram Soon
Youtube Takes Strike at Spotify Youtube is staking a claim in the ultra competitive music streaming landscape by introducing Youtube Music. The new platform will be a reinvented mobile app separate from Youtube complete with…
Hour-Long Video Content Could Be Coming to Instagram Soon
  • 43
  • 05/17
  • Genevieve Dietz
It’s 2018, and Google is making a change that adds yet another important factor in the ever-changing web of their search engine algorithm. Google has begun rolling out its mobile-first index, which ranks and creates…
Creating Content for Mobile Presentation
  • 149
  • 05/17
  • Sophia
Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney,…
Snapchat’s Unskippable Ads Have Arrived
  • 39
  • 05/16
  • Genevieve Dietz
It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and videos are a lot easier…
Video Marketing Innovations That Will Skyrocket Your Brand
  • 189
  • 05/14
  • Nina Ritz
Instagram’s New Commerce Feature Makes Buying Easy Instagram’s new native payment feature, announced more than a year ago, is finally showing signs of life. The new feature, which allows users to book appointments and reserve…
Instagram Starts Testing Native Payments Feature
  • 38
  • 05/07
  • Genevieve Dietz
Vertuoso Expands Their Content Creation Team Vertuoso, the world’s first agency dedicated to vertical storytelling, has signed award winning director and writer Carey Lundin to their expanding team of talented content creators. Lundin, a member…
Award Winning Director Carey Lundin Joins Content Agency Vertuoso
  • 91
  • 04/17
  • Genevieve Dietz
VW to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company…
Volkswagen to Tweak Logo as Part of a Broader Marketing Push
  • 178
  • 04/16
  • Relevance News Desk
Snapchat Invites Publishers to Snap Store According to multiple Discover Publishers, Snapchat is now testing e-commerce options that will allow Discover brands to sell items through the Snap Store. The Snap Store, launched in February,…
Snapchat Tests New E-Commerce Feature with Discover Publishers
  • 157
  • 04/13
  • Genevieve Dietz
Ideas Or Topics For Us? Do you have breaking news or inside information on
content promotion and distribution? Click here to let us know.

Our Contributors

Chad Pollitt Co-founder, Relevance
Jay Baer Marketing Strategist, Speaker and Author
Barry Feldman Owner, Creative Director
Feldman Creative
Gini Dietrich CEO
Arment Dietrich
Joe Beccalori CEO
Interact Marketing
Jason Falls Social Media & Public Relations Thought Leader
Arnie Kuenn CEO
Vertical Measures
Brianne Carlon Rush Content Director
Kuno Creative
Douglas Karr Founder & CEO & DK New Media
Dan Steiner Co-Founder & CEO
Elite Legal Marketing
Janine Popick Co-founder & CMO
Chirag Ahuja Head of Marketing
Pam Didner Global Content Marketing Strategist & Author
Larry Alton Freelance Writer
and Editor
Jayson DeMers Founder & CEO

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.