Mobile

Snap, Inc. to Give Aspiring Storytellers the Experience of a Lifetime Snap, Inc., the parent company of Snapchat, announced on Thursday that they are currently seeking out  digital content creators to join their new Yellow…
Snapchat Launches Yellow, An Accelerator Program for Digital Content Creators and Startups
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019.…
Mobile Content Marketing Strategy For Startups
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  • Joydeep Bhattacharyahttps://www.relevance.com/wp-content/uploads/2018/05/Joydeep-Bhattacharya.jpeg
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Instagram Embraces Long-Form, Vertical Content Instagram, the Facebook-owned photo and video sharing app, could soon allow its users to post videos up to an hour long, and this change could be coming in just a…
Hour-Long Video Content Could Be Coming to Instagram Soon
Youtube Takes Strike at Spotify Youtube is staking a claim in the ultra competitive music streaming landscape by introducing Youtube Music. The new platform will be a reinvented mobile app separate from Youtube complete with…
Hour-Long Video Content Could Be Coming to Instagram Soon
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
It’s 2018, and Google is making a change that adds yet another important factor in the ever-changing web of their search engine algorithm. Google has begun rolling out its mobile-first index, which ranks and creates…
Creating Content for Mobile Presentation
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  • Sophiahttps://www.relevance.com/wp-content/uploads/2018/05/Conti-Sophia-Headshot-sq-150x150.jpg
Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney,…
Snapchat’s Unskippable Ads Have Arrived
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and videos are a lot easier…
Video Marketing Innovations That Will Skyrocket Your Brand
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  • Nina Ritzhttps://www.relevance.com/wp-content/uploads/2018/05/NinaR-150x150.jpg
Instagram’s New Commerce Feature Makes Buying Easy Instagram’s new native payment feature, announced more than a year ago, is finally showing signs of life. The new feature, which allows users to book appointments and reserve…
Instagram Starts Testing Native Payments Feature
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Vertuoso Expands Their Content Creation Team Vertuoso, the world’s first agency dedicated to vertical storytelling, has signed award winning director and writer Carey Lundin to their expanding team of talented content creators. Lundin, a member…
Award Winning Director Carey Lundin Joins Content Agency Vertuoso
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
VW to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company…
Volkswagen to Tweak Logo as Part of a Broader Marketing Push
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  • Relevance News Deskhttps://www.relevance.com/wp-content/uploads/2018/03/Relevance-150x150.png
Snapchat Invites Publishers to Snap Store According to multiple Discover Publishers, Snapchat is now testing e-commerce options that will allow Discover brands to sell items through the Snap Store. The Snap Store, launched in February,…
Snapchat Tests New E-Commerce Feature with Discover Publishers
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
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