Mobile

Long ago, marketing efforts for small businesses did not require mobile marketing.  However, times are changing and business budgets need to include mobile marketing to compete and be able to prosper.  Marketing statistics show that…
How To Gain An Edge In The Mobile Marketing World
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  • 12/03
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Of all the personal computing trends that have become paradigms over the last three decades, the vertiginous rise of mobile computing has been the most disruptive. From the static web to Web 2.0 and from…
Interesting Marketing Strategies to Promote Mobile Commerce Ventures
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  • 11/06
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A key media channel that is not getting as much attention as it probably deserves is the mobile wallet. If you are looking to gain the attention of your consumers and mobile wallet is not…
Why Marketers Should Focus More on Mobile Wallets and Passes In The Changing Digital Marketing Landscape
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  • 08/15
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Google Stands Accused of Android Abuse The EU has taken up arms against Google’s mobile empire in the form of a record-breaking 4.34 billion euro ($5 billion) fine. EU officials issued the fine on claims…
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  • 07/18
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Instagram Embraces Long-Form, Vertical Content Instagram, the Facebook-owned photo and video sharing app, could soon allow its users to post videos up to an hour long, and this change could be coming in just a…
Hour-Long Video Content Could Be Coming to Instagram Soon
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  • 06/07
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Snap, Inc. to Give Aspiring Storytellers the Experience of a Lifetime Snap, Inc., the parent company of Snapchat, announced on Thursday that they are currently seeking out  digital content creators to join their new Yellow…
Snapchat Launches Yellow, An Accelerator Program for Digital Content Creators and Startups
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  • 05/28
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019.…
Mobile Content Marketing Strategy For Startups
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  • 05/18
  • Joydeep Bhattacharyahttps://www.relevance.com/wp-content/uploads/2018/05/Joydeep-Bhattacharya.jpeg
Youtube Takes Strike at Spotify Youtube is staking a claim in the ultra competitive music streaming landscape by introducing Youtube Music. The new platform will be a reinvented mobile app separate from Youtube complete with…
Youtube Launches Music Streaming Service; Rebrands Youtube Red
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  • 05/17
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
It’s 2018, and Google is making a change that adds yet another important factor in the ever-changing web of their search engine algorithm. Google has begun rolling out its mobile-first index, which ranks and creates…
Creating Content for Mobile Presentation
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  • 05/17
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Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney,…
Snapchat’s Unskippable Ads Have Arrived
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  • 05/16
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