Mobile

Snapchat’s Unskippable Ads Have Arrived

Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney, NBCUniversal, and Viacom.…

Apps Helping Small Businesses Brand Themselves

Since many decades now, we have referred to all soft drinks as “Coke” and tissues as “Kleenex”, regardless of their brand. Similarly, all four-wheelers are jeeps while an online search is always “googling”, even though different search engine platforms…

Google Launches AMP Stories

Google AMP Boards the Stories Train The developers at Google recently announced in a blog post that they would be launching visually rich, swipe-through AMP Stories, closely resembling the Stories format made famous by Snapchat and Instagram. With these…

Google Starts Mobile-First Indexing

In the past, Google’s crawling, indexing, and ranking systems only looked at the desktop version of a site’s content. Websites with vastly different mobile appearances and functionalities weren’t being evaluated correctly by Google’s systems so mobile…

When an App Might Be a Mistake

Content marketers have long been using apps like Facebook and Instagram to share their content. In recent years, we’ve seen an increase in businesses developing their own apps to distribute their content to their audience. From games to blogging…