Owned Media

Adopting the Commandments of SEO

Everyone who owns a small business or who works in marketing should know their way around the wild and ever-changing world of search-engine optimization (SEO). Once an afterthought and just a small piece of the sales/advertising puzzle, SEO has come into…

404 Error: 5 Ways To Benefit From It

Everyone has such a situation: when you click on a referral link or a link from a Google SERP, but as a result, you are greeted by a “404 error”. Sure, when this happens, we often bounce, as we don’t find the necessary information. Every website has…

How to Optimize PDFs and Documents for Search

Did you know PDF files can also generate traffic for your website?  When optimized for search engines, the documents you upload can be just as interesting for crawlers as they are for your audience. Regardless of the type of documents you upload…

How To Build Links Using Google Alerts

Pitching other websites to link to your site can be tough. Your site must be truly unique and exceptionally good to be able to convince other site owners to consent to your request. However, most people are unaware that there is an easier way to link…