Micro-Content

Marketing experts love their numbers, charts, and graphs. They use them extensively to support their campaign decisions and to guide their marketing teams to deliver the best possible content pieces for a brand’s online existence.…
How to Combine Data-Driven and Audience-Focused Content Strategies for Optimum Results
  • 148
  • 09/12
  • Nate Vickeryhttps://www.relevance.com/wp-content/uploads/2018/06/NateV_small-150x150.jpg
Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of…
What Is Cornerstone Content and How to Get It Right
  • 196
  • 08/01
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/04/abe33d305f396e102862bbfd93983061.png
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According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about,…
7 Obvious Things Marketers Forget About When Creating an Email Message
So, you’ve created a new SaaS, or software as a service, platform and now you’re looking to promote it to business leaders and/or consumers. Breaking into any industry can be difficult, especially when no one…
7 Obvious Things Marketers Forget About When Creating an Email Message
  • 111
  • 06/29
  • Steven Briggshttps://www.relevance.com/wp-content/uploads/2018/06/image1-5-150x150.jpg
If you’re reading this article, chances are you won’t read much further. That’s because, statistically, most people don’t get too far beyond the headlines when they peruse content online. In fact, according to the Washington…
4 Advantages to Reading Marketing Content Thoroughly
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  • 06/11
  • Chans Weberhttps://www.relevance.com/wp-content/uploads/2018/05/Chansb.jpeg
Introduction In the age of modern technology, people are consuming content continuously, be it from their smartphones, their laptop or their television, etc. The volume of content they’re consuming has increased significantly, thus it is…
Top 5 Content Management Tools You Should Use in 2018 and Beyond
  • 173
  • 05/18
  • Martin Sumichrasthttps://www.relevance.com/wp-content/uploads/2018/05/Martin-Sumichrast.png
‘Can machines think?’ The  question first asked by Alan Turing in 1950 is mainstream today.  Artificial Intelligence (AI) has come a long way since the middle of the 20th century, when it was conceived, and…
Understanding the New Age Mechanics Behind Content Marketing
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  • 05/17
  • Nancy Kapoorhttps://www.relevance.com/wp-content/uploads/2018/05/Nancy-Kapoor.png
When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colours, and even the fonts you use all impact your content and effect…
The Psychology of Colours and Fonts in Content and Branding
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  • 05/10
  • Richard larsonhttps://www.relevance.com/wp-content/uploads/2018/05/Richard-larson.jpeg
It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines…
6 Ways of Using Guest Blogging Effectively as a Link Building Technique
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  • 05/09
  • Shane Barkerhttps://www.relevance.com/wp-content/uploads/2018/05/Shane-Barker.jpeg
Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If…
The Best 7 Jobs for People Who Like to Read, Write and Share Content
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  • 04/23
  • Elizabeth Heronhttps://www.relevance.com/wp-content/uploads/2018/05/Elizabeth-Heron.jpeg
As a content marketer, you fight for attention. You battle to earn readers. You win the battle by making the all-important headline engaging and irresistible. Write a dull headline and it’s the only line that…
The A-to-Z Guide to Writing Headlines for Online Content
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  • 04/20
  • Barry Feldmanhttps://www.relevance.com/wp-content/uploads/2018/04/643929_386498668095751_272843507_n-150x150.jpg
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