Content Marketing

Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of…
What Is Cornerstone Content and How to Get It Right
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  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/04/abe33d305f396e102862bbfd93983061.png
E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performances in student or professional…
Choosing The Best Content Type for your E-learning Course
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  • Rilind Elezajhttps://www.relevance.com/wp-content/uploads/2018/07/rilindelezaj.jpg
Simple. You distract them. With cleverly crafted words. Or images. Or both. The $500 jar of anti-wrinkle cream that will restore their youthful good looks or the 2 carat diamond ring that promises eternal love.…
Content Marketing: The Next Best Thing To Non-Marketing
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Rome wasn’t built in a day. We can apply this proverb to content creation as well. “Content is King.” Yet we often confront a creative block when our job is to create unique and high-quality…
How to Use Content Repurposing to Improve Your Inbound Marketing Strategy: Top 10 Tips to Follow
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  • Rahul Sainihttps://www.relevance.com/wp-content/uploads/2018/05/Rahul-Saini.jpeg
The concept of ‘frugal living’ has fast become a major trend. Today, we’re instinctively switching off lights at night, turning off water when not in use, and recycling old products. It’s an idea that is…
Recycling: It’s Not Just for Paper and Plastic, Try it With Ads and Content too
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  • Anita Sambolhttps://www.relevance.com/wp-content/uploads/2018/07/IMG_8543-1-150x150.jpg
You don’t have to spend long in the content marketing ecosphere before you come across an article saying “content marketing is dead!” As a content creator, this upsets me. It upsets me because, for one,…
“Stop Doing Content Marketing!” Who’s Saying It And Are They Right?
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  • Charlie Hodsonhttps://www.relevance.com/wp-content/uploads/2018/07/Headshot-1-150x150.jpg
Amidst the vast array of webpages, online Shopify sites, Instagram profiles and pop ups, sits the humble landing page.  Used for executing a call to action upon readers and known for being very good at…
4 Key Elements of a Successful Landing Page for Health Consultants
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  • Laura Peillhttps://www.relevance.com/wp-content/uploads/2018/07/Laura-headshot-BW-150x150.jpeg
“What we observe is not nature itself, but nature exposed to our method of questioning.” —Werner Heisenberg Never has this been more relevant in the history of marketing as it is today. In an increasingly…
What the Heisenberg Principle and Tom Sawyer teach us about Content Marketing
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
This chapter is so important that part of me wants to include a link to this as a footnote on every page. Remember when we talked about treating our faceless mass of customers like actual…
Value Upfront. Every time. As Long As It Takes!
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Digital Content (Strategy) When you think about the term “digital content” and how to make yours smarter and more profitable, immediately add the word “strategy” at the end. Why? Because you’re planning for a larger…
How To Create Smarter and More Profitable Digital Content
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  • Callum Mundinehttps://www.relevance.com/wp-content/uploads/2018/05/Callum-Mundine.jpeg
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