Content Marketing

Introduction In the age of modern technology, people are consuming content continuously, be it from their smartphones, their laptop or their television, etc. The volume of content they’re consuming has increased significantly, thus it is…
Top 5 Content Management Tools You Should Use in 2018 and Beyond
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  • Martin Sumichrasthttps://www.relevance.com/wp-content/uploads/2018/05/Martin-Sumichrast.png
‘Can machines think?’ The  question first asked by Alan Turing in 1950 is mainstream today.  Artificial Intelligence (AI) has come a long way since the middle of the 20th century, when it was conceived, and…
Understanding the New Age Mechanics Behind Content Marketing
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  • Nancy Kapoorhttps://www.relevance.com/wp-content/uploads/2018/05/Nancy-Kapoor.png
When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colours, and even the fonts you use all impact your content and effect…
The Psychology of Colours and Fonts in Content and Branding
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It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines…
6 Ways of Using Guest Blogging Effectively as a Link Building Technique
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  • Shane Barkerhttps://www.relevance.com/wp-content/uploads/2018/05/Shane-Barker.jpeg
STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located,…
A 3 Step Method to Create a Killer Content Strategy
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Cutting through all of the noise and competition can be a major struggle for new companies looking to establish themselves in the market. A key component of that struggle is the concept of brand identity.…
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How to Leverage Content Marketing to Create a Brand Identity
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  • Joehttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the manual to your new iPhone…
Isn’t All Marketing Communication Actually Content Marketing?
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If…
The Best 7 Jobs for People Who Like to Read, Write and Share Content
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  • Elizabeth Heronhttps://www.relevance.com/wp-content/uploads/2018/05/Elizabeth-Heron.jpeg
Here’s the scenario. You are a content marketer. You have a number of high profile clients that you manage digital properties for. Part of that includes blogging, social media and other tools to gain relevant…
Impact of Ransomware on Content Marketing Industry
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  • Martin Sumichrasthttps://www.relevance.com/wp-content/uploads/2018/05/Martin-Sumichrast.png
Content marketing is sometimes considered too complex and complicated. The truth is that it doesn’t have to be. Many of today’s marketers have a difficult time wrapping their minds around the concept of a more…
How to Take the Headache Out of Content Marketing
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  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/04/abe33d305f396e102862bbfd93983061.png
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Arment Dietrich
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Joe Beccalori CEO
Interact Marketing
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Jason Falls Social Media & Public Relations Thought Leader
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Arnie Kuenn CEO
Vertical Measures
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Brianne Carlon Rush Content Director
Kuno Creative
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Douglas Karr Founder & CEO
MarTech.zone & DK New Media
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Dan Steiner Co-Founder & CEO
Elite Legal Marketing
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Janine Popick Co-founder & CMO
Dasheroo
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Chirag Ahuja Head of Marketing
WorkflowMax
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Pam Didner Global Content Marketing Strategist & Author
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