Content Marketing

The way artificial intelligence (AI) has entered in our lives and changed our perception, tells a lot what the future is going to be. We have already witnessed certain cool applications of AI like voice-powered…
How Will Artificial Intelligence Revolutionize Content Marketing?
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  • 07/10
  • Smith Willashttps://www.relevance.com/wp-content/uploads/2018/07/photo-1-150x150.jpg
As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run a smaller business, you may…
5 Common Barriers to Implementing a Content Marketing Plan
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  • Annabelle Shorthttps://www.relevance.com/wp-content/uploads/2018/07/me-headshot-large1-150x150.jpg
How many times during the course of your business day do you hear, “Content is king,” or something along those lines? In the age of the Internet, it certainly seems to be true, judging from…
How to Create Content Specific For Your Viewership
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  • 07/03
  • Jenn Livingstonhttps://www.relevance.com/wp-content/uploads/2018/07/Jenn-Profile.png
So, you’ve created a new SaaS, or software as a service, platform and now you’re looking to promote it to business leaders and/or consumers. Breaking into any industry can be difficult, especially when no one…
5 Content Marketing Considerations for SaaS Companies
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  • 06/29
  • Steven Briggshttps://www.relevance.com/wp-content/uploads/2018/06/image1-5-150x150.jpg
Agile developed in response to a fast marketplace where customer requirements, and the marketplace itself, were changing so rapidly that it became important to work in “sprints” — as opposed to the “marathons” many are used…
What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing
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  • 06/27
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Content marketing started out as a way for companies to increase trust between themselves and their audience, improve their SEO and establish themselves as thought leaders in their industry. Now that the method has solidified…
How Six Companies Are Shifting Their Content Marketing Strategies To Reach More People
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  • Sarah Aboulhosnhttps://www.relevance.com/wp-content/uploads/2018/06/SarahAboulhosn-150x150.jpg
First of all, I know that you are in all probability a one-man team with a deadline that expired yesterday but having a written plan is not only important but non-negotiable for the following 5…
5 Key Elements of a Great Content Marketing Plan
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  • 06/25
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
The number of businesses investing in content marketing is constantly rising. According to the 2018 Content Marketing Institute’s research, 91% of small businesses are using content marketing, while 54% of nonusers are planning to invest…
What Content KPIs to Track on your Website after GDPR Introduction
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  • Nate Vickeryhttps://www.relevance.com/wp-content/uploads/2018/06/NateV_small-150x150.jpg
The world of content marketing is chock-full of strategies that can lead to all sorts of gains for businesses across any industry. In today’s crowded digital content landscape, it’s not enough to just come up…
How to Avoid Failure When Using the Skyscraper Technique
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  • Jeanine Gordonhttps://www.relevance.com/wp-content/uploads/2018/06/Jeanine-150x150.jpg
Now, basic as this may sound, every story, however well narrated, cannot achieve everything in the same measure. Some create empathy and awareness for homeless children while others create an immediate, pressing need to buy,…
Content Is What Content Does … On Measuring Results
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  • 06/20
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
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