Owned Media

Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes, your product descriptions. Think about…
How Important are Your Product Descriptions to Your Content Marketing?
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  • 08/23
  • Daniela McVickehttps://www.relevance.com/wp-content/uploads/2018/08/1-1-150x150.jpg
Influencer marketing is very effective at providing you sales ROI, up to 11% higher than traditional marketing, says TapInfluence. It will most likely provide much higher ROI if it’s a small company. The above TapInfluence…
10 Tips for Creating an Effective Influencer Outreach Email Campaigns
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  • 08/17
  • Ana Farrhttps://www.relevance.com/wp-content/uploads/2018/08/ana-farr-150x150.jpg
Content Marketing World, the world’s largest and most recognizable content marketing conference, is just around the corner and to say that there’s a lot to be excited about would be an understatement. Comedy legend Tina…
5 Tips for Making the Most out of Content Marketing World
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  • 08/16
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss…
9 Important Points to Check Before Content Publishing
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  • 08/16
  • Susan Saurelhttps://www.relevance.com/wp-content/uploads/2018/08/biopic-150x150.jpg
ENOUGH has been said about the importance of content marketing.  Every marketer of this generation gets how critical it is to pander to their customer’s whims and not their own (product or service) vanities. They…
I Get It. Content Marketing Rules. Just Tell Me Where To Start
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  • 08/14
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Do you have a client that’s comfortably ranking for all the keywords that are being tracked? I guess you have nothing to worry about then. You’re getting paid and might as well stop reading now.…
The No BS Guide to Rapid Keyword Audits
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  • 08/08
  • Rahul V Jhttps://www.relevance.com/wp-content/uploads/2018/08/nLvKybQ-150x150.jpg
Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters,…
10 Do’s and Don’ts for Startups: Social Media Strategy, Website Ideas, SEO Tactics
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  • 08/07
  • Hannah Belgerhttps://www.relevance.com/wp-content/uploads/2018/08/Hannah-150x150.jpg
This year is the best time for those who are doing wholesale to adopt new technology into their businesses and take advantage of many innovative marketing trends. Traditional ways of B2B are no longer fitting…
3 B2B Marketing Trends For Better Sales Success in 2018
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  • 08/06
  • Mike Maihttps://www.relevance.com/wp-content/uploads/2018/08/Mike-M-150x150.jpg
Some of us believe that SEO is the only way to boost website traffic. Does the increase in website traffic always result in higher conversion rates? Will catering to a broader audience still boost your…
How Is Relying on SEO Exclusively for Website Traffic Bad for Your Business?
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  • 08/03
  • Lucy Joneshttps://www.relevance.com/wp-content/uploads/2018/05/lucu.jpeg
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable…
“Quality” Is A Moving Target In Content Marketing
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  • 08/02
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
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