Owned Media

The global pandemic we are currently enduring has taught us many lessons. At this point, it seems unlikely that things are simply going to go back to normal. If we go back to where we started, that also means that the value of the lessons we’ve learned…

In today's marketing world, content is vital. Not only does search engine optimization rely heavily on providing quality content. Such content also has the power to enhance your customers' journey and drive conversion rates. Especially now, during…

There are many different types of marketing that all fall under the umbrella of digital marketing, which may be confusing to those not actively engaged in the marketing community. For example, there are SEO marketing, social media marketing, and content…

Take a moment before we begin the article to open your email inbox and go through the following steps to arrive at the same page with me. Look at all the emails you’ve received in this week alone. Open your promotional or social media tabs and…

These are uncertain times for many small businesses in the United States, to say the least. Many businesses are experiencing a noticeable drop in profits with no decrease in overhead costs. Some are even choosing to shut down - but that doesn't have to be…

In this article we’ll demonstrate how to do keyword research in a creative and thorough way. Well discuss keyword research tools, and answer some keyword research questions. Researching keywords for your SEO playbook involves contending with and…

There are few search engine optimization (SEO) strategies as controversial as link building. Link building, the process of establishing inbound links on offsite publishers, is valuable for improving your domain authority. But if done incorrectly or in an…

Guest blogging is when you write an article for someone else’s website. With 60% of blogs writing one to five guest posts a month, it’s safe to say that guest blogging is hugely popular. Apart from the SEO benefits, guest blogging also lets you create…

If you’ve taken the plunge and decided to launch your own startup, how you attract the attention of consumers should be your number one concern. With various strategies that you can adopt into your marketing plan, email marketing can be a great way to…

Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon. That means a huge chunk of your time is going to…

Ever wondered how you can deliver the message without saying too many words to the readers? Don't worry, you can do that with the help of infographics. Infographics have the gift of saying a lot with just a few words. Infographics are a combination of…

If you are starting a website, then there is a lot to think about and plan before you move ahead with the design. You need to determine the point of your site, understand your target audience, decide on a brand name, choose keywords, realize menu…

Marketing is essential in any business. It is a way to attract clients and get income. When marketing cannot fulfil its purpose, then the business does not gain customers and the company gains little income. Therefore, business owners have to hire…

Email prospecting is one of those marketing channels where you have the highest return on investment, but it is not everyone's cup of tea. Email prospecting needs some skill to execute it perfectly, otherwise, it can be detrimental to your business.…

Having a great SEO campaign is not enough. You are missing out on crucial opportunities to improve that campaign if you can’t make sense of its data in a systematic and engaging way. Enter data tracking and visualization - the better alternative to…

Email is a high revenue driver for businesses worldwide: for every $1 spent, you can expect an average ROI of $42, according to the Data & Marketing Association. However, not all email marketers reach this goal. What role does email list cleaning play…

Although they are often talked about independently of one another, search engine optimization and web design are two sides of the same coin. This means that when building your site, you need to strike the right balance between the two to ensure that your…

Amidst the clamor of Google’s ever-changing algorithms, which have wreaked havoc on social media marketing this past year, email newsletters are looking to make a comeback in a big way. But, you don’t want to get caught using the same old generic…