Owned Media

Is it possible to increase web traffic using email marketing? Yes. Check out the things you can do to boost site visits with this promotional strategy. Among the less known drivers of search traffic, you will find mobile optimization, site translation,…

A little healthy competition never hurt anyone, right? Perhaps it is time to take the competition to the next level and use it in your advantage. One of the simplest ways of crushing your competitors is to analyze what they are doing and do it even…

There is no such thing as flawless and ultimately successful business, be it a professional research paper writing service, such as Paperial that can provide you with the best paper, or a pizzeria. Once you start out as an entrepreneur, you should be…

Being a content writer has its merits. For instance, you could work from the comfort of your house or even do it according to your schedule. However, most writers experience much difficulty earning a decent living through their writing skills. Therefore,…

The days of broadcasting messages to a captive audience from an all-knowing expert are long gone. Digital technologies, the internet, and mobile devices have altered the customer journey. They have given the customer a more active role content creation…

Proofreading content deals with carefully reading and finding out errors in grammar, spelling, or punctuation, so they end up correcting before publishing online or other media. Being a writer, you have to play the role of a proofreader as well, which is…

If your brand is focusing on digital marketing, you’ve probably heard the phrase “Content is king.” It sounds simple: consistently produce massive amounts of content to reach your customers. However, what you don’t know about that phrase is that content…

Businesses need email marketing software so that they can plan and manage their marketing campaigns better. These services are beneficial as they have features like email builders, email scheduling, and automation tools that let you streamline operations.…

Whether you are focused on boosting your online sales or lifting your social media following, one ingredient you cannot afford to ignore, is photography. As noted in a report by Sandra Iakovleva, articles with relevant images have 94% more views than…

Having a great content idea is the essential first step for making it in a content marketing, however, it’s just a first step on a journey of a thousand miles. You also need talent, means and an idea on how to produce it, as well as all the right content…

Owning a local business is advantageous yet a challenging task too. SEO is not the only marketing tool for small businesses but is the primary one. Nine out of ten consumers search businesses locally. Optimizing the website for geographical area helps in…

Do you have a passion for promotion? Do you have a yearn to earn the widest possible exposure for client products and services? Do you view content marketing not as a job, but as a lifestyle? If you’ve got the knowledge and you’ve got the drive, you’re…

Back in 1996, Bill Gates said: "Content is king." Over 20 years later, his statement remains true. Without great content, you lessen your chance of generating leads and conversions. Period. Simply put, content marketing is an effective way to generate and…

When it comes to the better marketing service providers, Mailchimp, Constant Contact, Aweber, and Active Campaign are the leaders. These four providers pack an incredibly huge punch when it comes to features and benefits. Although these marketing…

WordPress is such a great place for content creation – you can make anything that you need whether you are a business or an individual. There are many beautiful themes and customization tools to choose from – it's one of the most versatile platforms out…

Above all, content marketing still remains the most effective means of advertising on the web. Simply creating and distributing content that promotes and explains the services provided by a company helps to gain more web traffic and overall interest. …

Performing email outreach is hard work. Getting people to reply to your emails is even harder… Thirty-eight percent of salespeople say that getting a response from prospects is becoming increasingly difficult. This is problematic as experts…

When writing marketing content for a product, service, or brand, you must first determine your target audience. Who are you selling to? Countless times, marketers make the mistake of creating content that fails to engage or influence the readers which can…