Owned Media

At some point or another every website owner must decide what route they wish to take when rolling out their new or conversion domain strategy. There are two options to consider: Use multiple ccTLDs, or Group all international versions of a domain…

PPC and content marketing are two very effective and very different ways to reach customers online. However, they could be much more compatible than you think. Marketers that treat them as two entirely different strategies could be limiting the long-term…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and…

There are groups of marketers who sincerely believe that link-building is dead. What they haven’t realized is that link-building is very much alive, but it has changed. While marketers consistently work on on-page SEO, links have become massively…

Want to learn how to run a successful e-mail marketing campaign? Want to work on your e-mail marketing strategy? According to a study, 269 billion e-mails are sent each day; this goes to show that e-mail marketing is quick, effective and very much…

Designing is an essential skill to have when building a financially prosperous web design business. But there is a difference between graphic design and website design. What is graphic design? Graphic design refers to the creation of graphics,…

When we start a business, we only think about doing what we love most. As a result, we believe our business should be a success. So when it comes time to decide on the first steps towards our business branding, choosing the best business logo is an…

Natural positioning is the level you reach from simply  maintaining content on your website. However natural positioning is difficult to succeed with on its own, so many people look for tricks to increase their ranking beyond what their site is capable…

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many cases, it’s just…

Contrary to popular belief, email marketing is not “dead”. In fact, it’s still an incredibly effective tool to scope out new business prospects and engage current customers. However, many business owners struggle when it comes to leveraging email…

Google has been evolving perennially. One of Google’s outstanding features, Google Now, has finally gone into oblivion. Many people found it useful because all that they had to do to keep themselves updated was swipe to the right on the home screen…

There’s no other place in the world like home. However, there are important factors such as effort, time, and money that people need to consider to make their home “feel like home”. Home decoration, home improvement, and home furnishing are not just big…

One of the first things any SEO expert talks about when trying to rank a page higher is the keywords. We’re often under the perception that targeting high ranking keywords and using them in your content would influence the ranks of your webpage. We can’t…

While the term “keyword research” has been made popular by the SEO community, the relevance of identifying and building a KEYWORD based CONTENT strategy is imperative across ALL digital marketing & communication. To explain this, let’s take a look at…

There is no doubt that content marketing is the most cost effective and ROI friendly strategy when compared to traditional marketing strategies like newspaper ads or billboard advertising. As per a survey done by the Aberdeen group, it was revealed…

Since the advent of the internet which expanded connectivity worldwide, many new, smart, and creative business enterprises have emerged. Urged on by the fact that 51% of today’s consumers make their purchases or avail of services online, businesses…

As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a…

Traffic, also known as users or visitors is the lifeblood of any website. No matter what your site does, be it an e-commerce platform, a brochure page for your company or a blog that details subject matter close to your heart, there are very few websites…