SEO

Teaching Clients SEO for Better Results

I’ve always loved teaching. There’s something exciting about sharing ideas with others. To see someone else’s lightbulb moment is such a feeling of accomplishment for both me and the other person. Although I love teaching, it’s not my official…

What Makes a High-Quality Backlink?

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to develop an…

How Local SEO Improves the Omnichannel Experience

The retail landscape is ever-changing because of technology. The same can be said about the buying cycle, which has changed so drastically in the past few years. It’s no longer as simple as it used to be. Now that so many new channels, online and offline,…

Why You Should Care About Links

Links are everywhere online. When you read a Wikipedia page, you see dozens. But how many links out there on the internet link back to your website? The answer may matter more than you think. Links matter. You should care about them because they can…