SEO

Most won’t get it but some would agree. Using same keyword as an anchor text is not only stupid because every time you do it, you bring your website closer to getting penalizes by big G, but it is also in bad taste. I mean, why would someone waste…

Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your marketing strategy take this consideration into account?…

In a bygone age, whenever people needed a lawyer they simply looked one up in the Yellow Pages. It was this or go round asking family and friends for recommendations. In the modern age, things have changed somewhat. There will soon be an entire generation…

Constraints like lack of expertise, staff, time, etc. often hold back many agencies from offering profitable services to their clients. Thankfully, agencies that are interested in providing SEO services but face these kinds of challenges can sidestep them…

As a small business owner, your website’s search ranking on Google is vital for your business. If your business receives any penalties from Google, it can result in a drop in ranking with the search engine. This ultimately impacts your website's traffic…

Whether you’re looking for an amazing coffee place in the heart of Manhattan, or you need to have your hair cut, what is the first thing that you do to begin your quest? You Google it, most likely, or you ask a friend via social media, and you check out…

If you want your site to stay on top of the search engine results pages, optimizing it on a regular basis is a must. You should always be updated with the significant shifts and changes in the world of SEO to maintain your high rankings. You need to keep…

Between August and October 2018, Google has been releasing what it refers to as “minor” algorithm updates, but many in the SEO community do not see it this way. When Google rolls out a new algorithm, as you may remember Penguin or Hummingbird, the changes…

Getting your website to rank highly inside Google search results seems like rocket science, because there are so many different signals which Google keeps an eye on. To be specific, there are over 200 major and over 10,000 minor ranking factors. To make…

Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for you, and, even though some of these outreach methods…

Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website is meeting the benchmark standards or needs some tweaking…

Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that improve the way content is created and how…

Are you thinking along the lines to indulge in link building to strengthen your online presence? Well, when you take a plunge into link building, then remember one essential rule. Your links should be relevant, and you should associate the links with…

Do you have a client that’s comfortably ranking for all the keywords that are being tracked? I guess you have nothing to worry about then. You’re getting paid and might as well stop reading now. Well, let’s assume that your client calls you in the…

Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters, and your ability to set yourself apart from…

Some of us believe that SEO is the only way to boost website traffic. Does the increase in website traffic always result in higher conversion rates? Will catering to a broader audience still boost your turnover? It is true that for a handful few,…

We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent in its older form. Right now, it is more efficient and more important than ever. Businesses…

There comes a time when your agency will hit a wall. That wall can come in different forms: lack of personnel, difficulty in executing tasks beyond your expertise, and monthly revenue that seems to have plateaued. When you’ve reached that wall and…