SEO

At this stage of the game, companies understands the value of investing in organic traffic to their web assets. Unfortunately while a non negotiable strategy, SEO continues to be one of the most misunderstood marketing channels in the business and…

Proper search engine optimization (SEO) is of vital importance for any successful online business. Whether you’re offering products, services, information, opinions, or any other valuable content, you need to be on top of current SEO trends. Having…

If you are the owner of an internet platform of some kind, say a blog, a review site, a news outlet, or an industry publication to name a few, the dictate of content marketing would state that in order to: Improve your domain authority Improve…

Did you know that more than 130 trillion web pages have been indexed by Google? You don’t see most of them because they aren’t properly optimized. The competition is so fierce that if you don’t have a search engine optimization (SEO) plan in place, your…

Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for…

At some point or another every website owner must decide what route they wish to take when rolling out their new or conversion domain strategy. There are two options to consider: Use multiple ccTLDs, or Group all international versions of a domain…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and…

Natural positioning is the level you reach from simply  maintaining content on your website. However natural positioning is difficult to succeed with on its own, so many people look for tricks to increase their ranking beyond what their site is capable…

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many cases, it’s just…

Google has been evolving perennially. One of Google’s outstanding features, Google Now, has finally gone into oblivion. Many people found it useful because all that they had to do to keep themselves updated was swipe to the right on the home screen…

One of the first things any SEO expert talks about when trying to rank a page higher is the keywords. We’re often under the perception that targeting high ranking keywords and using them in your content would influence the ranks of your webpage. We can’t…

While the term “keyword research” has been made popular by the SEO community, the relevance of identifying and building a KEYWORD based CONTENT strategy is imperative across ALL digital marketing & communication. To explain this, let’s take a look at…

As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a…

Traffic, also known as users or visitors is the lifeblood of any website. No matter what your site does, be it an e-commerce platform, a brochure page for your company or a blog that details subject matter close to your heart, there are very few websites…

First a quick confession - In my 12 years as a digital marketer, I have shamelessly relied on free trials provided by SEMrush, MOZ, WooRank, Raven as well as the mostly free tools in the Google suite like Google Analytics, Keyword Planner etc. for SEO and…

Have you not come across people advising you to use the right keywords to get better results? It is certain you have because it is widely believed that search engine traffic can be significantly escalated with the use of proper keywords. You may have also…

Did you know that emojis are used in SEO campaigns by many companies in the world? It may surprise you, but these cute little characters are more powerful and versatile than you think when it comes to helping you rank better in search engines. In this…

I got into SEO by circumstance and my fastidious character. I was starting a new company to which I figured it wouldn’t be a bad idea to look into search engine optimization. This was about two years ago and prior I had made a bunch of websites for my…