SEO

Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for you, and, even though some of these outreach methods…

Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website is meeting the benchmark standards or needs some tweaking so…

Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that improve the way content is created and how…

Are you thinking along the lines to indulge in link building to strengthen your online presence? Well, when you take a plunge into link building, then remember one essential rule. Your links should be relevant, and you should associate the links with…

Do you have a client that’s comfortably ranking for all the keywords that are being tracked? I guess you have nothing to worry about then. You’re getting paid and might as well stop reading now. Well, let’s assume that your client calls you in the…

Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters, and your ability to set yourself apart from…

Some of us believe that SEO is the only way to boost website traffic. Does the increase in website traffic always result in higher conversion rates? Will catering to a broader audience still boost your turnover? It is true that for a handful few,…

We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent in its older form. Right now, it is more efficient and more important than ever. Businesses…

There comes a time when your agency will hit a wall. That wall can come in different forms: lack of personnel, difficulty in executing tasks beyond your expertise, and monthly revenue that seems to have plateaued. When you’ve reached that wall and…

There are two traps most companies fall into when it comes to SEO; failure to set a clear strategy and not setting a budget. If you ever make these mistakes, prepare to waste time and a lot of money on a service that won’t offer you the expected returns.…

Search Engine Optimization (SEO) is one of the most divisive terms in content marketing and promotion. As a new marketer, it’s either your saving grace or the bane of your existence. But it doesn’t have to be that way. Whether you’re creating a new…

“I’m a big fan of small business ownership. I think it’s the backbone of American innovation. But to be successful, you first have to have the courage to go for it.” - Bill Rancic Do you know that the number of young entrepreneurs who decide to quit…

Traditionally, when an entrepreneur started a venture, referrals were the most important source of business. People used to trust a business because someone recommended it. Hence, word of mouth marketing was essential for a company. Things haven’t changed…

Every business online must have an effective marketing strategy that focuses on SEO and social media management. This marketing strategy needs time and planning. Search engine optimization helps you get the visibility you deserve for your business brand.…

SEO software isn’t cheap. Register for SEMRush and Moz and you’ve just said goodbye to over $300 a month. If you’re doing your own SEO or you have a very small SEO business, that’s a huge portion of your profits that you just can’t afford to lose. But…

Search engine optimization, or SEO, has become a very familiar, necessary part of doing business online, but for location-based businesses, it works a lot differently. Instead of driving traffic to your website and encouraging online sales, it’s all…

We are well into 2018 now, and in the past few decades, we have seen several advances in the way digital marketing is conceptualized and executed. This trend looks set to continue this year and beyond, and several new things will be making a far greater…

It’s a requisite for every company to have an online presence and this can be done with the help of a flawless website. The next step involves building a good online presence. By online presence, we mean to say that it should be easily searchable using…