SEO

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to develop an…

White-hat SEO means Google-approved optimized strategiesthat focus on organic traffic as opposed to black-hat SEO that focuses on search engines. If your website is optimized for relevancy and organic ranking, it’s considered to be focused on white-hat…

The retail landscape is ever-changing because of technology. The same can be said about the buying cycle, which has changed so drastically in the past few years. It’s no longer as simple as it used to be. Now that so many new channels, online and offline,…

One of the most frequent questions inexperienced business owners ask me is “Which is better for my online visibility- SEO or PPC?” Answering this question isn’t that simple, as your investment depends on your current online reputation, finances, target…

Links are everywhere online. When you read a Wikipedia page, you see dozens. But how many links out there on the internet link back to your website? The answer may matter more than you think. Links matter. You should care about them because they can…

Google has confirmed that links are still among the top ranking factors, citing that ranking without the links is challenging. In fact, good-quality links in 2019 matter more than ever. The rules, however, have changed with time. What may have worked…

Do you want to increase your site traffic? It can be done if you make a few necessary changes.Speaking of changes, have you considered getting an SSL certificate? Getting the HTTPS certificate is a sure way to boost your website. If you don’t believe…

You know how many websites are on the Internet? NetCraft reported that there are 1 Billion websites on the Internet! With increasing competition each day, it is hard to get your website on top in search results due to immense competition. Don’t you worry!…

Website testing is an unavoidable necessity but nearly every website owner will agree that it is a very tedious exercise that everyone is forced to do because they have to get their SEO system right. It is a priority only because not doing it can dent…

Search engine optimization involves a lot of activities. While a lot of SEO initiatives are local to the site itself, there are also numerous efforts that should be taken off-page. These essential off-page SEO techniques should not be taken lightly as…

The title of this article should come as no surprise, but it should show you that if you are a lawyer and own a firm, Search Engine Optimization (SEO) is not a luxury but a must for your business. In any given city or town, there are dozens if not…

SEO is changing, and Google is much smarter than it used to be! Mobile-first indexing and fast loading speed for your website are creating lots of buzz. Google has started the process of migrating sites to mobile-first index from March 2018 and it will…

Existing as an online marketer in 2018 means perpetually living in the present. It means consistently being aware of the ongoing SEO trends. It also means knowing how to apply those trends to your goals and challenges. While all of this is true, it is…

Search Engine Optimization (SEO) is the Holy Grail for today’s marketers and website owners. There probably isn’t a bigger joy than seeing your website hit the top position in the search engine result pages (SERPs). While content forms the core of SEO,…

Search Engine Optimization (SEO) has been a buzz term for almost a decade now. The most competitive brands worldwide swear by SEO and digital marketing more generally. That’s because they understand how to focus appropriately on best practices. Laura Lake…

Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other…

If you are a big fan of Hollywood movies, you may find it discomforting to see how Artificial Intelligence (AI) is making its way into our lives. In reality, however, the advancement in AI technology is seen as the next step towards a whole new world of…

Most won’t get it but some would agree. Using same keyword as an anchor text is not only stupid because every time you do it, you bring your website closer to getting penalizes by big G, but it is also in bad taste. I mean, why would someone waste…