Conversion Rates, Page Load Times, and Speed

At Pubcon in Las Vegas, I watched an interview with Matt Cutts regarding conversion rates. In this interview he discusses speed and website page load times as possible ranking factors for Google’s Caffeine search. We have known for some time that load times affect your quality score for Google Adwords PPC advertising not to mention the impact reduced load times have on your conversion rates. This is yet another reason you should start thinking about what you can do to speed things up a bit on your website. Matt Cutts offered a couple tools that Google offers to help decrease load times for your website. Check out these new Google tools.

Google Code Speed “Let’s make the web faster”

Google Code Closure Compiler