Native Advertising

Faced with the scenario of adaptation, where companies and executives seek to keep up with the dynamism of the digital world, social networks emerge as a challenge that demands even more agility. Along with them,…
How to Use Social Networks in Inbound Marketing Strategy
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  • 09/29
  • Sarah Feldmanhttps://www.relevance.com/wp-content/uploads/2017/09/1adef54836b9f3cfc5df18195bd586c8.jpeg
Native advertising is a booming opportunity for digital marketers. It started becoming popular around 2012, when alternate media sources such as Mashable and BuzzFeed began experimenting with it as a new revenue strategy. The New…
Shutting Down Ad Fraud as a Native Advertiser
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  • 09/19
  • Rehan Ijazhttps://www.relevance.com/wp-content/uploads/2017/08/rehan-150x150.jpg
On Thursday, September 8th during lunch, Jesper Laursen, founder of the Native Advertising Institute, and I were fortunate enough to give a presentation at this year’s Content Marketing World. We covered the native ad tech…
Breaking Down “Innovative Ways to do Highly Successful Content Promotion” from #CMWorld
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  • 09/18
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much…
How To Get More Leads From Your Mobile Marketing
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  • 08/22
  • Gordon Keeganhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Okay, you’ve heard about it, you’ve read about it, but you may be confused as to what it actually is. You’re not alone. One survey recently taken estimated that close to 50% of marketing professionals…
Native Marketing/Advertising Decoded
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  • 06/27
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/11/Team-Relevance.png
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most…
content distribution
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  • 01/26
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing…
the-misconceptions-benefits-and-future-of-native-advertising
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  • 10/07
  • India Whitehttps://www.relevance.com/wp-content/uploads/2018/06/Indiaw.jpeg
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush  calls “Native…
How to Scale Native Advertising for Content Distribution
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  • 08/23
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV infomercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native…
Native-Advertising-Mistakes-You-Might-be-Making-According-to-14-Insiders
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  • 08/09
  • Kaylee Baxterhttps://www.relevance.com/wp-content/uploads/2018/06/Kayleeb.jpeg
Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success. Native Advertising provides an opportunity to…
The Five Elements of a Successful Native Ad Campaign
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  • 07/28
  • Hana-Lee Sedgwickhttps://www.relevance.com/wp-content/uploads/2018/06/Hana-Lee.jpeg
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