As promotion and distribution gains attention in content marketing, stalwart tech companies are figuring out ways to get their slice of the pie.
It’s time to push the frontiers of native advertising to create a win-win-win for brands, publishers and consumers.
Here we are again—looking at what worked, what didn’t and what strategic patterns unfolded in 2015. Ready to roll up your sleeves and start planning?
This isn't just a Trojan horse; this is a Trojan horse draped in gold chains and being ridden by Beyoncé.
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did—but that's no longer the case.
A recent Hubspot survey asked industry professionals to help define and benchmark the state of digital publishing. (Spoiler alert: Audience is king.)
Once viewed as obtrusive ads with little value, sponsored content has evolved as a way to connect with loyal readers of popular media outlets.
Adblockers are undercutting an already less than effective digital ad model, causing some to think migrating away from the web may be the only answer.
Stop beating around the bush with native ads. If the content is great, consumers won’t mind if it’s abundantly clear that it’s sponsored material.
Created with both marketers & publishers in mind, NewsLauncher streamlines the formerly complicated process of securing sponsored content placements.
The Content Promotion Quadrant scores native ads in a way that suggests what to produce more of and what type of content works best for promotion.