Paid Media

PPC: What Should Marketers Consider in 2019

The end of the year is fast approaching. Consequently, it is time for brand marketers to take stock of the return on investment (ROI) of their 2018 marketing spend. This assessment, in turn, will provide the raison d'etre and impetus for the 2019 budget.…

4 Essentials to Start an E-Commerce Store

E-commerce continues to make up of the overall retail market, which is forecasted to surpass $600 billion in U.S. revenue by 2021 and exceed $4.8 trillion worldwide. Big players like Amazon, Alibaba, JD.com, eBay have certainly had an impact, but so have…