Paid Media

In today’s business landscape, you need to have your strategy and branding in place so that you can thrive. If you’re an entrepreneur, the way you handle your strategy is even more important, since first-time…
How Entrepreneurs Can Make Their Brand Stand Out
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  • 07/30
  • Lerone Grahamhttps://www.relevance.com/wp-content/uploads/2018/05/Lerone-Graham.jpeg
Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines. Rather than tackle all…
Facebook Spending is Going Up
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  • 07/25
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Monetized customer engagement is the holy grail of branding and marketing activities, but what does it take to achieve this objective? Visual content is the answer. This content can take several forms, including photographs, images,…
4 Ways to Increase Engagement through Web Videos
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  • 07/25
  • Brian Hugheshttps://www.relevance.com/wp-content/uploads/2018/07/Brian-Hughes-Headshot-New-150x150.jpg
A marketing plan isn’t something anyone should take lightly. It may be fun and creative to work on, but it’s a serious portion of your operation. Failure to develop a plan that’s tailored to your…
3 Tips for Developing a Marketing Plan That Fits Your Business Objectives
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  • 07/23
  • Larry Altonhttps://www.relevance.com/wp-content/uploads/2018/05/Larry-Alton.jpeg
When Snapchat was launched in 2011, it looked more like a fun tool and many people thought that it is just another messaging application. But time has proved that it is more than just a…
Snapchat for Business: The 6 Key Strategies To Generate Leads!
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  • 07/20
  • Jasmine Demeesterhttps://www.relevance.com/wp-content/uploads/2018/07/Jasmine-150x150.jpg
You’ve created an awesome article, but your traffic and conversions are still poor. Why is this so? It’s probably the way you promote it online. If you still believe that it’s enough to post a…
6 Tips for Planning an Online Content Promotion Campaign
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  • 07/17
  • Nate Vickeryhttps://www.relevance.com/wp-content/uploads/2018/06/NateV_small-150x150.jpg
“What we observe is not nature itself, but nature exposed to our method of questioning.” —Werner Heisenberg Never has this been more relevant in the history of marketing as it is today. In an increasingly…
What the Heisenberg Principle and Tom Sawyer teach us about Content Marketing
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  • 07/16
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
If you are here, it means that you have finally discovered the money-making potential of Instagram. That is an excellent first step, but how do you write a successful post that will make money for…
7 Tips for Writing a Successful and Money-Making Instagram Post
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  • 07/06
  • Charles Eberthttps://www.relevance.com/wp-content/uploads/2018/07/007-150x150.jpg
Social media marketing is crucial for the success of your business. A successful social media marketing strategy involves all the steps that you have put in action in order to succeed on the various platforms.…
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018
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  • 07/06
  • Ryan Bronsonhttps://www.relevance.com/wp-content/uploads/2018/07/1-150x150.jpg
As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run a smaller business, you may…
5 Common Barriers to Implementing a Content Marketing Plan
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  • 07/05
  • Annabelle Shorthttps://www.relevance.com/wp-content/uploads/2018/07/me-headshot-large1-150x150.jpg
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