Paid Media

Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for…
How Is Cloud Computing Changing the Digital Marketing Industry?
  • 396
  • 10/03
  • Cristopher Burge
Web design is the most crucial element of marketing campaigns especially if you are marketing online. The way you market your brand is how you get people’s attention and make them take action. Businesses often…
Website Design Hacks to Turn Your Visitors into Paying Customers
  • 81
  • 10/02
  • Loius Martin
Affiliate marketing has been around for some time now due to its simplicity as a business model, and its potential for generating considerable amounts of income for the two parties involved – retailer and marketer.…
Key Benefits and Pitfalls of Affiliate Marketing for Online Businesses
  • 141
  • 10/02
  • Robert Oldman
Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website…
Top 10 SEO Tools for Auditing and Monitoring Website Performance
  • 323
  • 10/01
  • Team Relevance
We love Instagram, don’t we? There’s something about those gorgeous images and videos that make us want to keep on scrolling through our feed for hours. A guilty pleasure, for sure. But, guess how many…
4 Lessons in Instagram Marketing to Learn from These Brands
  • 287
  • 09/27
  • Chandrima Chakraborty
It may seem counterintuitive, but mobile-influenced searches often start before a customer ever leaves their home or business. These searches are performed with specific goals and clear intent–e.g., intent to purchase, to visit, to get…
What Motivates Consumers To “Know Before They Go”
  • 198
  • 09/26
  • Ryan Gould
Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that…
Game-Changing Marketing Trends You Need to Follow
  • 926
  • 09/14
  • Anita Alvarez
Native advertising is closing in on its first decade as part of the digital mix. It has merged with modern advertising so gradually and totally that we hardly even noticed! Yet, the fact is, native…
4 Ways That Native Advertising Has Evolved in Today’s Marketing Strategy
  • 341
  • 08/22
  • Laura Kloot
Are strategy and documented planning cornerstones of  business success? Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster? Hmmm. SOOOO MUCH has been written about…
Content Marketing Plans and Strategy – Beginning of the End?
  • 346
  • 08/20
  • Neema Kapoor
Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss…
9 Important Points to Check Before Content Publishing
  • 283
  • 08/16
  • Susan Saurel
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