Search Engine Marketing

There are many SEO best practices. Consider, for example, the fact that Google has at least 200 ranking factors influencing its search algorithm. A significant portion of these factors falls under the categories of “on-page” and “off-page” SEO. Think…

The staggering impact of COVID-19 on businesses, which is already at this point in time undeniable, merits proactive - if not drastic - measures. It is a crisis that forces everyone’s hand, and much like any dire situation that does this, we should be as…

Organic traffic is what every business desires to have but just creating a website and expecting visitors to make a beeline to use your products and/or services is not going to happen. You must have some truly good content on your website and to make that…

Digital technologies have brought new possibilities for businesses in Singapore. Countless companies have been able to increase their bottom line, thanks to digital marketing. Search engine marketing, abbreviated as SEM, has had quite a good reception in…

Retargeting, even though put into effect relatively recently, became one of the most desirable tools in digital marketing if you are looking to turn one-time visitors into loyal consumers or clients. It is designed for successful marketing campaigns…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and…

Google has been evolving perennially. One of Google’s outstanding features, Google Now, has finally gone into oblivion. Many people found it useful because all that they had to do to keep themselves updated was swipe to the right on the home screen…

SEO is one of the quintessential ways you can rank high for organic search traffic (mostly from Google). But in terms of the bigger marketing picture - SEO itself is a means to an end. Knowing how to get traffic to your website is the main goal here,…

Keyword Analysis is the backbone of any SEO strategy. To rank your page around your targeted keyword you need to first perform a proper keyword analysis. Luckily there are plenty of free and paid tools available online that makes your work a little…

Google has confirmed that links are still among the top ranking factors, citing that ranking without the links is challenging. In fact, good-quality links in 2019 matter more than ever. The rules, however, have changed with time. What may have worked…

We live in an informational era, the time when the lumps of data are literally snowing on our heads. Internet provides users with an incredible opportunity to get access to almost any type of material in a couple of minutes. Videos, books, articles and…

TIP #1: "Follow influencers movements and pitch a similar contribution to the same websites they appear on, here is a cool hack to find sites your influencers have been mentioned on using one of my favorite tools from ahrefs.com" -Paul Granger at…

Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for you, and, even though some of these outreach methods…

Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that improve the way content is created and how…

A marketing plan isn’t something anyone should take lightly. It may be fun and creative to work on, but it’s a serious portion of your operation. Failure to develop a plan that’s tailored to your firm’s core objectives could work very much against you.…

We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent in its older form. Right now, it is more efficient and more important than ever. Businesses…

Digital marketing can be a complex business, especially when it comes to advertising. Convoluted processes, a lack of transparency, numerous intermediaries between advertisers and consumers, and advertising fraud all combine to make marketing an expensive…

Marketing is extraordinarily important. You have to spend money to make money, but you want to be sure that what you’re spending is proportional to what you’re making. Businesses of varying sizes will be working with different volumes of funding – a small…