Search Engine Marketing

How to Budget for SEO

There are two traps most companies fall into when it comes to SEO; failure to set a clear strategy and not setting a budget. If you ever make these mistakes, prepare to waste time and a lot of money on a service that won’t offer you the expected returns.…

Is SEO Still Giving You Positive ROI?

Google Search still drives 51% of the internet traffic but does that necessarily make SEO the sharpest arrow in your quiver? Over the past few years both SEO and Content Marketing have become ‘must-have tools’ in the arsenal of every self-respecting…

3 SEO Trends to Keep an Eye on in 2018

As 2018 continues to move forward, it's important to keep an eye on how SEO is going to change. As Internet technology undergoes even further evolution, SEO tactics are going to evolve as well. The search engine industry is a space that is rather…