Social Promotion

When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional…
Leveraging Social Media Data to Create Robust Buyer Personas
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  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
Business to business PR continues to evolve. Today, in B2B marketing, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility…
B2B Public Relations and B2B Social Media: What’s working and What’s Not
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  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
We love Instagram, don’t we? There’s something about those gorgeous images and videos that make us want to keep on scrolling through our feed for hours. A guilty pleasure, for sure. But, guess how many…
4 Lessons in Instagram Marketing to Learn from These Brands
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  • Chandrima Chakrabortyhttps://www.relevance.com/wp-content/uploads/2018/09/chandrima-chakraborty.jpeg
Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…
Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!
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  • Ishika Agarwalhttps://www.relevance.com/wp-content/uploads/2018/08/ishika-150x150.jpg
Instagram is a very powerful social media website. The networking platform has grown to over a billion users every month. This is perhaps one of the reasons why there is an increasing number of tools…
9 Instagram Tools to Help You Build Your Following in 2018
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  • Marquishttps://www.relevance.com/wp-content/uploads/2018/08/Marquis-150x150.jpg
Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters,…
10 Do’s and Don’ts for Startups: Social Media Strategy, Website Ideas, SEO Tactics
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  • 08/07
  • Hannah Belgerhttps://www.relevance.com/wp-content/uploads/2018/08/Hannah-150x150.jpg
Some of us believe that SEO is the only way to boost website traffic. Does the increase in website traffic always result in higher conversion rates? Will catering to a broader audience still boost your…
How Is Relying on SEO Exclusively for Website Traffic Bad for Your Business?
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  • Lucy Joneshttps://www.relevance.com/wp-content/uploads/2018/05/lucu.jpeg
When Twitter purchased Periscope in 2015, it began a new era of social media marketing we know today as “live streaming”. The experts dubbed it as the next big thing since it was an inexpensive…
Is Live Streaming The Future Of Social Media?
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  • Margaret Joneshttps://www.relevance.com/wp-content/uploads/2018/08/margaretjones.jpeg
Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines. Rather than tackle all…
Facebook Spending is Going Up
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  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
When Snapchat was launched in 2011, it looked more like a fun tool and many people thought that it is just another messaging application. But time has proved that it is more than just a…
Snapchat for Business: The 6 Key Strategies To Generate Leads!
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  • Jasmine Demeesterhttps://www.relevance.com/wp-content/uploads/2018/07/Jasmine-150x150.jpg
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