Social Promotion

Ever since the dawn of the social media age, marketers have been in an ongoing race to capitalize on the vast audiences now found on a variety of social platforms. Of course, there’s one social…
As Teens Flee Facebook, Marketers Should Turn to Snapchat
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  • Philip Piletichttps://www.relevance.com/wp-content/uploads/2017/07/Philip-Piletic-150x150.jpg
There are few if any technological platforms that have captured the public imagination, and public adoption, more than social media. A study by Statista predicts that social media networks in total will capture a staggering…
5 Tips to Nail a Product Launch on Social Media
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  • Jen McKenziehttps://www.relevance.com/wp-content/uploads/2018/01/1a98d2a799d3d5387a9b2496efe9ebe6.jpeg
LinkedIn is one of the oldest social networks in the world. Today, it boasts of more than 600 million registered accounts, of which more than half are active. Business professionals around the world use LinkedIn…
4 Reasons You Should Use LinkedIn As A B2B Marketer
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  • Steven Garlandhttps://www.relevance.com/wp-content/uploads/2018/11/Steven-Garland-150x150.png
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional…
Leveraging Social Media Data to Create Robust Buyer Personas
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  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
If you think that Twitter is just for retweets, replies, and followers then walk ahead of it. When marketers say the power of Social Media, one of the platforms they are targeting towards is Twitter.…
2 Simple Steps to Convert Twitter Into Your Lead Generation Tool
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  • Namrata Kashyaphttps://www.relevance.com/wp-content/uploads/2018/10/Headshot-150x150.jpeg
We love Instagram, don’t we? There’s something about those gorgeous images and videos that make us want to keep on scrolling through our feed for hours. A guilty pleasure, for sure. But, guess how many…
4 Lessons in Instagram Marketing to Learn from These Brands
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  • Chandrima Chakrabortyhttps://www.relevance.com/wp-content/uploads/2018/09/chandrima-chakraborty.jpeg
Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…
Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!
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  • Ishika Agarwalhttps://www.relevance.com/wp-content/uploads/2018/08/ishika-150x150.jpg
Instagram is a very powerful social media website. The networking platform has grown to over a billion users every month. This is perhaps one of the reasons why there is an increasing number of tools…
9 Instagram Tools to Help You Build Your Following in 2018
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  • Marquishttps://www.relevance.com/wp-content/uploads/2018/08/Marquis-150x150.jpg
Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters,…
10 Do’s and Don’ts for Startups: Social Media Strategy, Website Ideas, SEO Tactics
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  • Hannah Belgerhttps://www.relevance.com/wp-content/uploads/2018/12/Hannah-150x150.png
Some of us believe that SEO is the only way to boost website traffic. Does the increase in website traffic always result in higher conversion rates? Will catering to a broader audience still boost your…
How Is Relying on SEO Exclusively for Website Traffic Bad for Your Business?
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  • Lucy Joneshttps://www.relevance.com/wp-content/uploads/2018/05/lucu.jpeg
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