Social Promotion

Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget…

Here’s how you can develop a social media lead gen strategy You’ve worked hard on your social media lead generation strategy and your social media outreach program. But after several months, you still aren’t seeing the type of results that you expected.…

Email marketing sounds as old as the Internet itself. It might even be so. More importantly, it continues to make online businesses successful like no other digital marketing method. Here are some stats: More than 80% retail professionals consider…

YouTube is one of the most visited websites on the internet. If you want to increase your sales, establish some authority, or simply want to be more known, then starting on YouTube makes a lot of sense. There's just one thing that you should know. These…

Building a strong online reputation is one of the biggest challenges for any business. Even newbies want their online reputation to match that of a“brick and mortar.” It takes years for an organization to build their online image and seconds to demolish…

Social Media is big and getting bigger every day. For something that didn’t even exist until a few years ago, it’s become an integral part of the marketing plans for both small and large businesses - not only integral, but essential. In short, if you…

You’ve probably already started marketing on Facebook using Facebook messenger, but did you know that most people miss out on big opportunities simply by not utilizing common messenger hacks? Nowadays, 7 out of 10 companies in the US use social media,…

In recent advances in the field of social media, technology is not only changing the manner in which people are carrying out their business activities with other fellow human beings,in many cases, it is also creating new opportunities for them to earn…

Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into customer demographics and personas. When…

Street racers might have powerful engines under the hood, but they know that they must convert that power to forward motion or they are just spinning their wheels. It’s all about traction, and it’s the same in business. Let’s assume you have a great…

When people think about Tinder, they tend to think about unsolicited dirty photos and bad chat-up lines. They don’t often think about marketing. But marketers are notorious for finding ways to adapt to new media. Just look at Snapchat, which was once…

Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web…

Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that…

Getting the word out about your brand can be challenging, especially in an overpopulated social media landscape. You’ll often find that unless you can grow your follower base, your messages are consistently limited to people who already know about you. A…