Research Now Survey Sampling International (SSI) announced the industry’s first ad insights dashboard that displays data and insights across all media channels, including digital, mobile, traditional and emerging.
The global leader in digital market research data and services launched the Cross-Media Dashboard as part of its current ADimension® Ad Effectiveness platform solution. The new dashboard includes customer engagement insights and exposure in various media channels, including TV, radio, print and in-app.
The most notable achievement in this new platform is the ability to adjust advertising efforts in real time. Marketing professionals can monitor campaigns to determine if changes need to be made or decide where to spend additional advertising dollars.
This feature combines cross-channel data collection with in-market insights to measure key brand metrics like awareness, familiarity, favorability and purchase intent.
Bob Fawson, EVP, Product Development, Research Now SSI said: “Advertisers need reliable, quick data and insights on ad effectiveness to best allocate investment across new and traditional channels. In today's channel-rich, fast-paced environment, they also need to be nimble and approach advertising strategy iteratively. Our newly enhanced Cross-Media Dashboard combined with first-party research data is an unparalleled way for advertisers to realize significant improvements in campaign results and ROI."
[bctt tweet="“Advertisers need reliable, quick data and insights on ad effectiveness to best allocate investment across new and traditional channels.”" username="relevance"]
The new dashboard boasts the unique benefit of Research Now SSI’s global online research panel, the largest of its kind. The panel promises robust and detailed first-party data for more accurate insights and measurement.
This kind of data allows marketers to step into the shoes of their customers to understand how they interact with ad campaigns. This knowledge helps marketers reach their ideal audiences, thereby optimizing advertising budgets.
Research Now SSI is the world’s leading digital data collection company, helping over 3,500 companies make better marketing decisions. Research Now SSI provides world-class research data solutions and is recognized as the quality, scale, and customer satisfaction leader in the market research industry.
