Marketing has always been the subject of evolution. From traditional to digitization, marketing legacies include the mesmerizing stories of success and failure. Most businesses used to follow the footsteps of success, but they failed.
To diagnose the reasons of failure and success, the only helpful thing is data. The businesses case studies can give marketers useful insights to validate their marketing approach, scale the effectiveness of each channel, and help create improved strategy. But without the data, it is like launching campaigns relying on gut instinct and hoping for the best.
Smart Marketing is about coming up with breakthrough ideas that exceed business objectives. In today’s landscape, buyers are more and more educated and informed when it comes to making buying decisions. People have unique preferences to live life and work. These preferences are changing consumer behavior continuously.
“It’s always been about who buys it, when did they buy it, where did they buy it, and what did they buy.”-Dr. Ravi Dhar, professor of management and marketing, and director of the Center for Customer Insights at the Yale School of Management.
Following a strange marketing strategy is not a good move when competing in this advanced economy. To overcome this challenge, enterprises have started to rely on Smart Marketing which is backed with data and automation.
Smart devices give unique user experiences. Enterprises have started using these devices for marketing purposes. From mobile to virtual reality, enterprises are finding the best way to market their offerings; especially mobile users who are significantly increasing. In the Google app, 20% of searches are now by voice.
Smart marketing includes creating different marketing strategy for different smart devices, and produce data that gives enterprises deep insights of user experiences that help improve future marketing strategies.
To fuel business with continue sales, marketers have started using new technologies to speed up the marketing process. There are more than 2000 tools available in the market that help marketers quickly activate and validate their ideas and measure every customer interaction. By putting these tools and technologies in their hands, enterprises get amazing results, amazingly fast.
Automation makes these things happen. Smart marketers use automation for the tasks which need lots of data. Data includes web properties, the backup of previous work, competitors analysis, surveys and other statistics. The digital platforms use these kind of data to automate market research, reports and competitor research, so marketers can quickly and cost-effectively bring the customer into the marketing process by testing ideas, concepts and creative.
To be a leading business, entrepreneurs need to tap into the opportunities that competitors have yet to discover. The data that help entrepreneurs think with different perspective or that enlighten the unique way to approach new opportunities can empower them to make faster decisions for future planning.
These kinds of business decision are backed up with the true data. So, there is full possibility to get successful results for the organization.
There are plenty of products and services competing with cheaper prices in all industries. With the help of automation, enterprises can cut the cost and time of maintenance, reporting and support.
Mostly, cheap providers are not smart providers. Most of them can’t sustain in the long run. To sustain the business with competitive prices, the need for smart marketing data arises.
Today, customers like to receive personalized marketing messages. Smart marketing data gives a comprehensive view of your customers; the next step is to reach them in the right moment with the right message.
“You need to understand who these people are in the business world, and where they are in that buying process. If they’re very early, you don’t want to serve them messages or content low in the funnel.” – Russell Glass, head of B2B product for LinkedIn
The programmatic revolution has focused on combining data, machine learning, and automation to drive better performance.
After running the different marketing campaigns on different channels, there should be a conclusion on the best performing one to change the percentage of investment or to give the credit to deserving one.
Smart marketing data will help gain confidence on your best approach and develop clarity at scale. Recently, Google has launched 360 attribution tools that offer comprehensive views of enterprise marketing outcome.
Smart marketing has been accepted in many enterprises. But they are still at the very early stages of it. Different companies are trying different things. Smart customers and smart marketers, both are the key characters of smart marketing. And today, marketers are under tremendous pressure to produce breakthrough creative ideas that exceed business objectives with fewer and fewer resources. To overcome this challenge, they need faster, cheaper and better solutions.