Sample Selection Matters: Wikipedia Ranks on Page One for 28% of Searches

Wikipedia Rankings

We saw the posts on Intelligent Positioning and Search Engine Watch recently and did the exact same rank study but with a larger (2955 SERPs), more diverse (1-9 words in length) set of keywords. We used keywords serviced for real clients, which provide a sample representative of more competitive, valuable, and realistic SERPs.

We’ve included our results based on observation below. As you’ll notice per the results, competitive keyword phrasing does better in the long haul.

Rank Data for our Sample:

When observing the count of keywords by length, here’s what we found:

Results:

So, where did Wikepedia appear on a SERP?

  • Wikipedia appeared in positions one to ten for 28.2% of keywords on a search engine ranking page.

What was the percent of Wikipedia rankings by keyword phrase length?

  • The results were that the seven-, eight-, and nine-word phrases were left out due to low sample size. It’s better — and more beneficial — to have shorter-form key phrases, with usually less than four words.

Conclusion:

Sample selection matters. There is no doubt that Wikipedia owns a large portion of search results. But, for competitive phrases, Google does not just give a top ten rank to the free encyclopedia. Ranking is a competitive industry, and while Wikipedia may be a reputable source, their ranking doesn’t just naturally happen. There is a significant amount of thoughtful planning that goes into ranking on page one of Google, like with any type of SEO content strategy.

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