With the ecommerce industry blowing up in comparison to its traditional brick-and-mortar counterparts, odds are you’re looking to sell online to customers who buy the most online. For the uninitiated, this means college grads. With the right knowledge, you’ll be able to market your e-store as a one stop shop for recent graduates.
Here is a guide to selling ecommerce goods to college grads.
The first thing you need to do is figure out what this particular audience wants and needs.
First off, college graduates are definitely looking for jobs, so they’re making purchases that will help them get ready for when they find work. For instance, they’re buying the best laptops and cell phones so they’re up-to-speed with the job market. If you sell electronics on your ecommerce website, you’ll be a likely venue for them.
Obviously, you’ve already brought your business online. Now it’s time to take it to the next level. If you want to influence your market most accordingly, you have to go mobile-friendly.
A recent study showed that Americans spend an average of 10 hours per day on their mobile devices. This means that they’re doing a lot more shopping with their cell phone rather than their desktop computer. If you want to be smart about your ROI and marketing to college graduates, it’s in your best interest to go mobile-friendly.
Another tool for selling ecommerce goods to college graduates is social media. This is useful for both your business’s brand and as a marketing tool. Having a social media presence for your company helps establish the identity of your brand by telling your prospective customers what you’re all about. What’s more, college grads are more likely to interact with your ecommerce store if you’re on social media, since they are on such sites too. You just need to choose carefully to ensure you’re posting where they spend the most time. Facebook isn’t the guaranteed hit it once was for younger people. Instagram and Twitter hold far more sway with this group.
Instagram grew from 200,000 active monthly advertisers in 2016 to one million in 2017. With this in mind, it’s important for your ecommerce site to know which social media sites will help advertise your company the best.
Rather than focusing your efforts on one and being done, it’s a much better strategy to promote your ecommerce site on several social media networks. You also want to get into the habit of posting frequently. People often dip in and out of social media sites. The more you post relevant information, the more you’ll be seen as an authority in the arena and you’ll gain a following. This can be very beneficial when you’re building your brand.
If you take the time to get to know your target audience and what they want, you’ll be able to figure out the right marketing strategies to sell your ecommerce goods to college graduates. And, truth be told, this is the case for any audience you want to target. Knowing your customer’s needs and preferences positions you to be the exact solution they’ll appreciate.