“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Facebook has been under a lot of fire lately! Compromising the data of 87 million Facebook users, the infamous Cambridge Analytical Scandal has created ripples that will be felt for sometime in the near future.…
Cambridge Analytica Scandal Update: Is The Future Of Facebook And It’s Advertisers In Jeopardy?
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  • Sudhir Singhhttps://www.relevance.com/wp-content/uploads/2018/05/Sudhir-Singh.jpeg
Facebook announced Monday that it has suspended more than 200 apps due to suspected data misuse of users’ personal information. This comes in the wake of the Cambridge Analytica scandal, in which the platform improperly…
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  • Relevance News Deskhttps://www.relevance.com/wp-content/uploads/2018/03/Relevance-150x150.png
It’s only a tweet. There’s no harm done. It’s just banter. That’s not how Mauricio Pochettino saw it. Or, indeed, Harry Kane. When the official Twitter account of the Football Association sent a tweet lightly…
Why Brands Have To Manage Follower Expectations On Social Media
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  • Jayce Redfordhttps://www.relevance.com/wp-content/uploads/2018/05/Jayce-Redford.jpeg
One viral post can change the entire dynamics of your company, website, and social media channels. Information is being shared at incredible rates. On Facebook, more than 1 million links are shared every 20 minutes…
5 Reasons Nobody is Sharing Your Social Content
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  • Courtnie Ericksonhttps://www.relevance.com/wp-content/uploads/2018/05/Courtnie-Erickson.jpg
Facebook Gets Serious about Crypto Facebook is planning on leveraging blockchain technology to create its own cryptocurrency, a virtual coin that will enable its over 2 billion users to make electronic payments. It was announced…
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Three New Metrics Long-form branded video has surged in popularity over the past few years and if you’re one of the millions who create it on the regular, then you know how important it is…
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Facebook Keeps Building Amidst Security Concerns Day one of Facebook’s Annual F8 Developer Conference wrapped yesterday and there’s a lot to unpack. From an unexpected new dating feature to the new portable Oculus GO VR…
Branded AR, New Privacy Controls, an Analytics App, and More: Marketing Highlights from Facebook’s F8 Conference
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Money Saving Expert Martin Lewis Fights Back Against Facebook Scammers Martin Lewis, best known as the creator of popular consumer site MoneySavingExpert.com, hit Facebook with a campaigning defamation lawsuit today over fake cryptocurrency ads that…
Facebook's fast decreasing organic reach
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Facebook Brings More Ad Optimization Solutions to Marketers Gone are the days of advertisers vying for the choice time slots to air their commercial. Facebook’s Prime Time Anytime ad insights and new multichannel measurement solutions…
Facebook Announces Prime Time Anytime
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  • Relevance News Deskhttps://www.relevance.com/wp-content/uploads/2018/03/Relevance-150x150.png
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