Not only can branded social media garner a larger following & boost traffic, it can also influence leads & conversion rates for companies in any industry.
Social media has gone beyond just sharing and liking; marketers & publishers are now commonly weaving social into their content distribution strategies.
If you aren’t using multiple distribution channels in tandem with promotion, you could be missing opportunities to share content with prospects & followers.
To maximize your ability to distribute content, diversify or repurpose it with these techniques so that you can reach a variety of new channels.
The number of shares an article receives can be crucial to content marketers looking to understand the key components of a viral marketing success.
After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.
If content lives on the Internet but no one sees it, does it really exist? Without distribution even the most creative content might not ever be discovered.
Take your organization's LinkedIn activity to the next level by positioning the company as an industry expert using these five recommendations.
LinkedIn targets the $50 billion B2B marketing solutions segment by building the ultimate marketing platform that does everything except create content.
LinkedIn sponsored updates enable you to allocate advertising dollars toward a targeted audience on LinkedIn. Here’s how to get started.
Why would LinkedIn add publishing to a network long after blogging's explosion, when most writers believe owning the content on their own site is important?
What value does a "Like" on social media actually have? Less than you might think. Learn how to use shared media to gain trust, and realize real ROI.
Today LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to…
In May of last year, I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month, it would…