With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.
Not only can branded social media garner a larger following & boost traffic, it can also influence leads & conversion rates for companies in any industry.
Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).
If you aren’t using multiple distribution channels in tandem with promotion, you could be missing opportunities to share content with prospects & followers.
When it comes to establishing a social presence, don't stretch yourself thin. Consider what each platform can help you accomplish before taking the plunge.
To maximize your ability to distribute content, diversify or repurpose it with these techniques so that you can reach a variety of new channels.
The number of shares an article receives can be crucial to content marketers looking to understand the key components of a viral marketing success.
If content lives on the Internet but no one sees it, does it really exist? Without distribution even the most creative content might not ever be discovered.
Pinterest users can now follow topic categories, expanding the reach of content and granting users a wider range of discovery opportunities.
Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and…