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Following a formal complaint filed by the U.S. Department of Housing and Urban Development against Facebook and its alleged discriminatory ad targeting options, the company has decided to take down over 5,000 of its ad…
Facebook's fast decreasing organic reach
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  • 08/23
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Running a business requires attracting new customers, as well as focusing on retaining your existing customers by satisfying their needs. In fact, the latter plays a crucial role in growing revenue, for retaining your existing…
How to Increase Customer Satisfaction with Instagram Polls
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  • 08/23
  • Hillary Hopehttps://www.relevance.com/wp-content/uploads/2018/08/1-150x150.jpg
Facebook has introduced a new feature recently. They will now assign a reputation score for their users based on their trustworthiness on a scale from zero to 1. The aim is to identify malicious users…
Facebook Is Rating Users Trustworthiness – But They Won’t Tell You How
  • 153
  • 08/22
  • Relevance News Deskhttps://www.relevance.com/wp-content/uploads/2018/03/Relevance-150x150.png
Instagram is working double time to keep users engaged and scrolling by testing out ‘Recommend For You’ posts in the Feed. According to the visual media giant, the recommendations will be constructed based on a…
Instagram Tests ‘Recommended For You’ Posts in Feed
  • 109
  • 08/21
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Facebook is once again entangled in a major ad controversy and this time, the US Department of Housing and Urban Development has come bearing serious allegations. HUD has issued a formal complaint against Facebook for…
HUD is Suing Facebook Over Discriminatory Ad Tactics
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  • 08/20
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Are you influenced by social media posts? Is it likely that you have changed your mind over something you deeply believed in because some SM feeds suggested otherwise? New social media survey data seems to…
The Impact of Social Media Posts and Influencers on the Minds of People In Today’s World
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  • 08/20
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/11/Team-Relevance.png
There’s a lot you can do with text descriptions and promotions, but videos are always more engaging and they can do a better job at convincing people. When it comes to ecommerce, videos can, arguably,…
How to Boost Your Conversion Rates with Product Video Descriptions
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  • 08/16
  • Ana Farrhttps://www.relevance.com/wp-content/uploads/2018/12/ana-farr-150x150.png
When Facebook declared in July that the Partners Categories would no longer form part of their services, they probably discounted the serious adversity with which it would affect digital marketers. That’s why the date for…
Facebook Makes Changes Forcing Marketers to Revisit Their Digital Strategies
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  • 08/16
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/11/Team-Relevance.png
Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…
Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!
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  • 08/10
  • Ishika Agarwalhttps://www.relevance.com/wp-content/uploads/2018/08/ishika-150x150.jpg
With over 200 million users and an astounding 100 billion pins, Pinterest has become an information discovery phenom in its own right. Brands have been attracted to the site for years for its wide audience…
Pinterest Releases New Max Width Video Ads to All Marketers
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  • 08/08
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
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