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Since its inception in 2006, Twitter has seen a major transformation. What began as an SMS-based communications platform designed primarily for mobile use is now a major player in the digital marketing industry – and…
Twitter Marketing: The Five Strategies to Know to Get the Results You Want
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  • 01/03
  • Courtney Myershttps://secure.gravatar.com/avatar/c598bf74e095d7443afd808b816709a0?s=96&d=mm&r=g
 A New Way to Simplify Threads For avid tweeters, creating a thread is a common way to engage in commentary and share thoughts and stories that just won’t fit into 280 characters. It’s turning bite-sized…
‘Threads’ Are Now an Official Twitter Feature
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  • 12/18
  • Relevance News Deskhttps://secure.gravatar.com/avatar/ec24a246160384e21913eca9f702e4dc?s=96&d=mm&r=g
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Twitter Brings News to the Forefront In recent years, Twitter has quickly become a full fledged conversation hub and one of the internet’s top sources for real time news updates. As a way to capitalize…
Twitter Experiments With Breaking News Modules at the Top of User Feeds
Founded in 2006, Twitter was one of the most popular platforms for microblogging. With only 140 characters users had to share with the public their thoughts and feelings, promote events, and basically sum up in…
Twitter Rolls Out Promote Mode Beta to More Users
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  • 11/09
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/0bb3ec508fefef6b57656fe77fbde1c5?s=96&d=mm&r=g
What started out as a social networking site where fans could follow celebrities, post updates and interact with each other has evolved to become a marketing platform. Yes! I’m talking about Twitter, the social media…
7 Advanced Twitter Marketing Tips to Boost Your Visibility
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  • 10/10
  • Sujain Thomashttps://secure.gravatar.com/avatar/c8b9c39c0ce885e276a2072c25cec355?s=96&d=mm&r=g
Nobody likes spam. It’s gotten so bad that the Federal Trade Commission requires companies to allow consumers to unsubscribe from bulk mailings. They  even established a Do Not Call registry to keep telemarketers at bay. Why, then, do marketers…
Why Twitter Direct Messages Outperform Marketing Emails
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  • 08/23
  • Aseem Badshahhttps://secure.gravatar.com/avatar/7a926b86e95fc6e7e96dca3cb1d6bd60?s=96&d=mm&r=g
As we move into 2016, it’s becoming clear that the terms “content marketing” and “social media marketing” are virtually synonymous. While content marketing certainly exists outside of social media, brands can no longer run effective…
Content Marketing Tips for Major Social Networking Platforms
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  • 03/01
  • Larry Altonhttps://secure.gravatar.com/avatar/32b916320b9d4f47b7defe166d91c958?s=96&d=mm&r=g
U-Haul is an iconic American Brand celebrating its 70th year in business. Until four years ago, they had profiles on a number of social media channels, but really weren’t paying much attention to them. Today,…
4-big-social-media-lessons-from-a-70-year-old-brand-podcast
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  • 02/25
  • Bernie Borgeshttps://secure.gravatar.com/avatar/8c7fe5ce156664ff1af64d5f4d265f82?s=96&d=mm&r=g
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An Automated Advertising Solution Last November, Twitter launched a beta version of a new automated advertising solution that became available to a select number of Twitter users. This solution, dubbed Promote Mode, is a significant…
Twitter Rolls Out Promote Mode Beta to More Users
Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don’t usually have the…
Twitter Rolls Out Promote Mode Beta to More Users
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  • 02/18
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/73a8dcc40e028795ae96bdf7b9819431?s=96&d=mm&r=g
Today, businesses face increasing pressures to maintain an active presence online. By interacting on social media platforms, experts say, entrepreneurs can connect with existing customers and reach out to new ones. They can make connections…
Minimize Legal Liability on Social Media
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  • 02/04
  • Dan Steinerhttps://secure.gravatar.com/avatar/3766afeaeb9f14ab0802c9ac91cada82?s=96&d=mm&r=g
This week, President Obama delivered his last State of the Union (SOTU) speech as President of the United States. He began his final State of the Union not with a big policy promise but with…
Social Media Listening – Insights from the State of the Union 2016 [Infographic]
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  • 01/14
  • Yogita Arorahttps://secure.gravatar.com/avatar/0df52072de4f2f4a1bf0d00c39d45fce?s=96&d=mm&r=g
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