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As we move into 2016, it’s becoming clear that the terms “content marketing” and “social media marketing” are virtually synonymous. While content marketing certainly exists outside of social media, brands can no longer run effective content marketing…

U-Haul is an iconic American Brand celebrating its 70th year in business. Until four years ago, they had profiles on a number of social media channels, but really weren’t paying much attention to them. Today, U-Haul has been ‘liked’ by more than 20,000…

Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don't usually have the resources or staff to stay on top…

Today, businesses face increasing pressures to maintain an active presence online. By interacting on social media platforms, experts say, entrepreneurs can connect with existing customers and reach out to new ones. They can make connections with other…

Twitter killed the twitter share button, but it wasn’t stupid, it was strategic. Jay Baer divulges the master plan.

Winning on social media often boils down to two things: having the right tools on your side and knowing how to properly leverage them.

No matter the social media channel you choose, always gear content distribution toward reaching those who can become potential customers.

The initial roll out of Twitter Advertising was to select partners only, but today the global ad platform is used by some of the world's biggest brands.

Digital video is going native, and it’s important we all pay attention to the details.

Managing social media - like any other craft - takes a bit of courage and creativity, in addition to competence, to rise above the noise and get noticed.

Increasing visibility through social engagement is a vital part of building consumer trust. Learn why your customers don't trust you & how to fix that.

Not only can branded social media garner a larger following & boost traffic, it can also influence leads & conversion rates for companies in any industry.

Social media has gone beyond just sharing and liking; marketers & publishers are now commonly weaving social into their content distribution strategies.

Content promotion is all about creating excitement and engagement. Have you considered these seven platforms to help amplify and simplify your campaigns?

If you’re proud of the content you’ve researched, analyzed & nurtured for months, it's time to consider paid content distribution to make sure it gets seen.

If you aren’t using multiple distribution channels in tandem with promotion, you could be missing opportunities to share content with prospects & followers.