Simple Ways to Find Business Leads Using Social Media

Generating business leads is an ongoing process for almost every company. And social media is an inexpensive and successful place to do it.

Social media also happens to be among the most powerful advertising tools at your disposal. In fact, statistics show that 78 percent of sellers who use social media outsell the ones who don’t. That means if you’re not present on at least one platform, you’re missing out on a lot of potential leads.

Just talking about your product or throwing up random ads is not enough, however. There are specific strategies that sellers use in order to generate sales leads on each platform. The key is to find the one that works best for you, and this depends a lot on your audience and the type of products or services you sell. But here are some good tips to get you started.

Post videos

If you offer a service or product that requires further information, then webinars and live videos can be very effective. For example, someone selling designer curtains might be successful with interior decorating videos.

If your videos are interesting and useful enough, they can get people to visit your social media page and your website. And you can use this to capture business leads a couple of ways. One way is to require your viewers to register with their email addresses in order to access the video. Or, perhaps more effectively, you can request they sign up at the end to gain access to more in-depth content.

Host giveaways and contests

Hosting a contest is one of the best ways to get visitors to hand over their contact info. But for this to work, you have to give away something that is valuable enough to pique their interest. It’s also a good idea to give away more than one, so that they know they have a greater chance of winning.

But aside from that, this item needs to be specifically valuable to your target market. For example, if you offer landscaping services, you could give away a plant or tree that grows well in your area. Or you could simply give away a few hours of your service.

Advertise

Social media ads are a great way to drive traffic to your website. But they require planning and research to do them right. Facebook is still king when it comes to social media advertising. But that may not necessarily mean it’s the best platform for your audience. For example, if your audience is primarily young teens, you might be better off advertising on Instagram.

It’s important to develop a good strategy, no matter what platform you use. Visual ads are effective, but it could be in your best interest to hire a designer rather than create them yourself. This is because there is a lot of psychology that goes into the designs and wording. Some of this can be discovered with trial and error, but you might waste a lot of time and money in the process.

Join Facebook groups

You can find Facebook groups for almost any interest you can think of. There are cooking groups, mom groups, selling groups, and many others. Once you know your target demographic, finding groups to match it shouldn’t be too hard. For instance, if you sell baby clothes, you might join groups dedicated to baby advice, toddler activities, or just area mom chats.

But you can also join other local groups such as the ones for schools or daycares if they’ll allow it. The key to being successful here is not to spam the group, to follow directions, and to interact in helpful and genuine ways.