Social Media Strategy: A Beginner’s Guide

Social Media Strategy

While the last holdouts have finally recognized social media as a worthy communication channel, many who have dived in still lack a comprehensive strategy – which can be just as harmful as ignoring social media altogether.

A strong social media strategy will allow you to engage with your audience in a meaningful way; rather than just broadcasting your message in a broad and unfocused manner.

If you’re having trouble getting your social media campaign off the ground, here are three steps to get started:

  1. Define & Find Your Target Audience
  2. Understand the Customs & Lingo
  3. Engage & Provide Value

Read the full story on Inc.com >>

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