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Profit is, of course, a primary concern for any business. After all, the doors stay open if money is continuing to be made. But how much income are you bringing in? Are you in the red or are you exceeding your expectations? Those are important things to…

Every change presents a new challenge and a new opportunity for a growing business. Though some content marketing strategies may remain effective for many years; eventually, most old marketing content needs to be edited, re-written, discarded, or, in some…

Twitter is one of the most popular social media platforms out there. About 330 million people use the social networking site. That number is expected to grow exponentially. Just about everyone is on Twitter, from Ariana Grande to Donald Trump and everyone…

Starting up your own small business can be challenging, especially if you have never done it before. Even if you have great products, you still want to be able to advertise them effectively to your target market. In this article, we'll discuss some…

Pay per click is a marketing strategy that continues to stand the test of time. It’s one of the most common types of digital marketing strategies, and one of the only types to get you in front of your target market at any stage of the buying process, and…

Millions of SMS texts are sent out from all over the world which means that texting is immensely popular and a globally accepted way of communicating. Would you not love to use SMS as a marketing tool to communicate your messages and ideas to your…

The core of any business whether it big or small are its clients or the customers and customer are considered king in marketing because without them your business will neither operate nor you will be able to pay salaries and bonuses to your employees.…

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to approach your target…

Why don’t you start an online business?  It would be strange if you haven’t heard someone tell you or anyone you know this. Working online has become so popular that 4.7 million Americans work remotely, either on an online business, regular 9-5 jobs,…

More businesses are waking up to the fact that it’s best to address employees’ wellbeing openly. By promoting a culture of wellness to improve your team’s mental and physical health, you’ll ensure your team is healthier and happier. And when teams are…

The COVID-19 virus epidemic caused millions of people worldwide to stay indoors at all times possible. This caused internet traffic to skyrocket, and a lot of interesting data on consumer internet usage and online trends were observed. Even though much…

Covid-19 has changed life on and off-line. Now, more than ever, businesses are trying to keep up with new and unique demands that this pandemic has created. One of the main ways you can increase your traffic and ride this wave is via SEO. In this article,…

As more and more websites use cookies to remember important pieces of information about visitors who have been to their site, utilizing a computer user’s information to target them for ads in the future has pretty much become the norm. However, not all…

We all know that marketing is a vital part of running a thriving business, but few know what Google Maps marketing is or how it can work to your advantage. In this article, we take an in-depth look at everything you need to know about Google Maps…

As a business owner, you may find yourself wondering where all your marketing money is being spent since your sales haven’t increased and you haven’t picked up any customers. You may have even taken the plunge and set up a colorful and informative…

Everyone has a personal brand. Preserving that reputation is vital for individuals and can often help people to advance in their field. The importance of personal branding isn’t reserved specifically for the businessmen and businesswomen of the world.…

Your business might be small, but that doesn't mean your visual brand identity is any less important. Actually, your need for a visual identity that interacts with your audience is even more significant because of your size, as it's how you'll stand…

Video content is a great way to draw in customers. It’s efficient, paper-free, and one video can be shown across many different channels. The reality is we are now a very technological world, so creating video content is a viral method of marketing.…