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There are various strategies involved in digital marketing. Social media marketing, content marketing, influencer marketing, affiliate marketing - you name it. But why is everyone running behind performance marketing suddenly? How is this marketing…

Instagram is a major player in the world of social media. You may think of Instagram as just somewhere for individuals to post pretty pictures. But increasingly, people are using it as a business platform. Individuals use it to sell their product or find…

Digital technologies have brought new possibilities for businesses in Singapore. Countless companies have been able to increase their bottom line, thanks to digital marketing. Search engine marketing, abbreviated as SEM, has had quite a good reception in…

According to Demand Metric’s most recent benchmark report entitled "The State of Video Marketing 2019," more than 70% of respondents rate video as “important” or “very important” in regard to marketing content with 74% of them believing it to be “a key…

The automobile industry in the US turned out a fairly decent performance in 2019 but industry experts are wary of the tough challenges that lie ahead. Marketers are not sure if this trend can be sustained in 2020 and beyond. Like many industries,…

Magento is gaining in popularity as a platform for ecommerce enterprise development and that too in a big way. Ecommerce entrepreneurs, retailers, and merchants have realized that they can utilize the power of this powerful platform to manage their…

Content is still king when it comes to creating a killer marketing campaign. On average, content marketing costs 62% less than traditional marketing, while generating three times as many leads. That’s why your content needs a well-thought out plan in…

Let's face it: Almost everything a business does online is to make sales in one way or another. If you're reading this blog, it's more likely than not that you're one of those businesses. Moreover, you may not be looking to launch a marketing campaign-…

There was a time in the not-so-distant past when prestigious business schools were persnickety gatekeepers, hand-selecting the choicest candidates to enter their hallowed halls. Over the last decade or two, there's been a relatively monumental shift away…

Let's begin with an important question - what do you think are the different types of content used in marketing? When someone comes across this question, quite a few names pop up in mind. The most common ones among them include blogs, white papers,…

Talking about employee management is easier said than done, right? Whereas executing proper employee management is another thing. But it’s also no secret that managing employees is the most challenging aspect of a manager’s daily responsibilities. What…

Search engine marketing agencies have plenty of incentive to make an appearance at one or more industry expos every year. Doing so helps to spread brand awareness, connect with potential clients, and gain valuable insights from industry leaders and…

Providing a great customer experience is what every business strives for because a satisfied and happy customer is the only way you can boost sales, drive revenues, and achieve success. A delighted customer is a key need for online and offline business…

Why is Artificial Intelligence (AI) so important to digital marketers? A growing number of businesses are increasingly using AI for their marketing needs. AI has been proven to be a powerful asset for all types of digital marketing strategies as it can…

Every marketer wants to have unique content that can help them grab eyeballs and make their audience come back for more. It is not easy to create content that can inspire the audience and motivate its sharing. Exceptional content can propel you ahead…

Digital marketers must have an ear to the ground to remain abreast of what’s the latest trends in content marketing. As the field is in a state of constant churn, marketers cannot afford not to be in the loop as it would mean falling back on the race…

SEO may not be very old, but it’s one of the fastest-growing businesses in today’s world. Traveling at the speed of Google, according to the stats, almost 144,000 domains had been sold every single day in 2018. Even looking at half of it or even a…

When we say that influencer marketing is here to stay, it comes across as a clichéd statement because it is stating the obvious. This year saw the strategy of influencer marketing breaking newer grounds with influencers driving a higher engagement rate in…