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The key to success for all e-commerce businesses is great customer experiences. Loyalty is created with a brand when clients, customers, and followers feel like they have a relationship with the company. When customers are loyal, they become repeat…

The internet revolution has changed commerce. On some level, digital marketing affects every industry and every business. Even without an online presence, your customers talk about your business online and thereby touched by the forces of digital…

The marketing field is one that is evolving at a very overwhelming rate with social media taking a very huge part in this transformation. Audio-visual marketing on television, radio and even billboard ads are almost getting faced out by the use of online…

The term "key opinion leaders" (KOLs) is used to refer to celebrities and other famous persons who can influence public opinions, such as the public opinion about a brand or product. A marathon runner could endorse a brand of running shoes with some…

Creating a successful business is not a popularity contest. Indeed, plenty of companies thrive by catering their services to small, niche audiences. And there are numerous benefits associated with specifically targeting consumers with a high potential for…

Overchoice makes it hard for people to make a decision when it comes down to choosing a good Forex broker. Too many options lead to fewer clients. There is also the issue of transparency and trust. If there isn’t a high level of privacy, honesty, and…

As a business, you understand the value of data – when it comes to marketing, data is everything! In this digital era, there’s a lot of information on the internet. Any company will do all that it takes to safeguard their data. How then can you collect…

You might have heard "Content is King" every now and then. An effective content marketing strategy is all that you need to skyrocket your business and gain long-term customers. Here are the 10 content marketing tools that you need in 2020 to promote…

Good content marketing means providing customers with content that they're interested in at the moment. For financial marketers, your goal should be to answer any questions that your customers might have and to solve their problems. If your customers are…

It’s been about two decades that I’ve been in the business of building brands, and I can tell you from first-hand experience that as the days of the week wear on, I feel exhausted, drained, and as though I’m trapped in this box that’s called my office.…

People say digital marketing is an option, but the truth be told, it is the need of the hour. If it hadn’t been for digital marketing, several businesses wouldn’t have seen the light of the day. There's no escape from the fact that the market places have…

Today digital market undergoes a massive and rapid transformation. This applies to all Internet sectors but primarily to the advertising technology. This domain sees two new trends that are significantly changing the way products are being promoted. Those…

A growing number of companies around the world are taking the step to employ virtual workers and seeing an increase in productivity and morale. According to a study conducted by the International Workplace Group, 82% of companies report higher…

If you’re a business entrepreneur, here is a question for you: how much attention do you pay to the content meant for driving traffic to your website? If you have to think twice before answering this, then this post is for you. With a massive variety…

We all have a tendency to follow the latest trend and leave the old behind; especially those of us that run a business. This does not always make good business sense. Of course, you want to stay up to date to take advantage of the latest innovations.…

Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry-leading SEO tool powered by Big Data. He has more than 10 years of practical experience in SEO and digital marketing. He is a popular speaker at various digital marketing…

Every marketer, entrepreneur, and small businessman needs high-quality content to sustain a successful marketing campaign. Of course, certain types of content are preferred over others. When it comes to business, the information that reaches the…

What is web traffic? Web traffic is the data received or sent by users. It is one of the largest portions of internet traffic.  Technical SEO on the other hand is a process used to achieve higher search engine ranking. It includes optimizing crawling,…