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Emerging technologies are not only transforming the way we think about our offices but also changing the way people interact with their work. And in 2020, technology is more accessible than ever. It almost seems like there shouldn’t be anything we…

In the modern world, it's impossible to run a business without having a strong presence on the internet. The web has become an industry of its own, with entrepreneurs and venture capitalists looking to bring new ideas to market on a digital platform. …

Whether you are considering switching careers in later life or are a fresh-faced marketing graduate, there are things everyone can do before entering the marketing job hunt. From honing your communication skills to readying yourself for continued…

The digital marketing landscape isn’t just reserved for B2C companies. Indeed, many B2B businesses can make substantial gains thanks to a smart digital marketing gameplan. Of course, reaching a B2B audience online is a lot different to connecting with the…

What are standards? When talking about software, a standard is a protocol or common format for a document, file or data transfer that is accepted and used by developers worldwide for working with computer programs. Software standards enable…

In the digital age, those who cannot make money for themselves are missing out on fantastic financial opportunities. There are a ton of ways to make money online. Some marketers use online selling, using websites as catalogues and transaction interfaces.…

If you are starting a website, then there is a lot to think about and plan before you move ahead with the design. You need to determine the point of your site, understand your target audience, decide on a brand name, choose keywords, realize menu…

Marketing is essential in any business. It is a way to attract clients and get income. When marketing cannot fulfil its purpose, then the business does not gain customers and the company gains little income. Therefore, business owners have to hire…

“SEO... ...is an investment just like a tree that needs effort, patience, and time to grow before you can see the result.” - Dr. Chris Dayagdag Are you an entrepreneur, a freelancer, the owner of an SME (Small Medium Enterprise)? Or, are you perhaps a…

Do you want to enhance your marketing strategy? A great way to do it is by utilizing domain names. As you might already know, a domain name functions as a site address. But it does more than that - a good domain name might gain your brand more trust…

There’s no question that social media is taking over marketing for almost every industry imaginable. It has exploded over the past several years and companies without a social media marketing platform are suffering - that’s how important social media has…

Your company or your solo endeavor depends on clients, customers, readers, or followers. Without those people, you’re speaking into a vacuum. That does you and your business no good. To make your site work for you, you need content - but not just any…

When it comes to academic writing or preparation of pieces that are meant for different audiences, the question about how the information is expressed does matter. Your intention is to achieve better results by presenting the best paper. Professors…

You might have some of the most innovative products to sell or interesting ideas to share but keeping your traffic up can be tough when there are almost two billion other websites to browse through. Turn your visitors into loyal customers by avoiding…

Instagram brings you so many possibilities for gaining exposure. Whether you are a blogger or a business owner, you know that it is very important that you build your profile. Doing this is not easy, especially in the days when everyone tries so hard to…

PDFs are essential for modern business operations. Many companies rely on paperless billing and record-keeping, sending invoices to customers in PDF format. E-commerce businesses with employees spread across the country can benefit even more from this…

Having a great SEO campaign is not enough. You are missing out on crucial opportunities to improve that campaign if you can’t make sense of its data in a systematic and engaging way. Enter data tracking and visualization - the better alternative to…

Your business relies on selling products. If you have any intention of expanding your bottom line, you’ll need to take it online. The process of adding an ecommerce solution to your business doesn’t have to break your bank. In fact, there are plenty of…