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Making sales is the most crucial stage of any customer encounter, but everything starts with lead generation. You need to identify random users seeking your services and make them aware that your business exists. Then maybe they can buy from you or…

Consumers planning to buy mattresses have two options. They can either go to the nearest store famous for selling quality mattresses of the best brands or go shopping online. The latter option is gaining popularity with a large number of customers as…

As a potential candidate in the realm of digital marketing trends, you would have certainly heard the words: keywords, SEOs, PPCs, and CPCs. Generally, they are incredible sources of revenue and traffic on an online market platform. Many people view…

Staying productive in digital marketing can be a challenge, but with the right tools, techniques and psychological hacks at your disposal, you should be in a much better position to maximise your impact. Here are just 6 tips to try implementing in your…

Millennials make up a large percent of the workforce. Being born between 1980 and 1994, this is the generation of workers who are now in their late 20s and early 30s. Many corporations, especially those in the technology field, have several millennials…

Are you a seller or vendor on Google? Are you finding it difficult to stay ahead of the competition and sell more of your merchandize? You can do it if you market your products innovatively. This guide can help you discover the best strategies for…

Anyone at any level of SEO will know Brian Dean, founder of Backlinko. He’s been called “the Unicorn among a sea of donkey SEOs” and covered by major media brands. In his latest 2020 content marketing guide, Dean talks about the value of creating…

Visual design is an important component of information presentation. It has long been proven that people react better to pictures and videos than boring text. Site owners must not only take this fact into account to attract and retain visitors but also to…

Business growth and leads are the priority goals of every business owner. Effective business development results in the growth of potential leads, which is mandatory for success and fulfillment. There is a common stereotype in the public mind that…

Profit is, of course, a primary concern for any business. After all, the doors stay open if money is continuing to be made. But how much income are you bringing in? Are you in the red or are you exceeding your expectations? Those are important things to…

Every change presents a new challenge and a new opportunity for a growing business. Though some content marketing strategies may remain effective for many years; eventually, most old marketing content needs to be edited, re-written, discarded, or, in some…

Twitter is one of the most popular social media platforms out there. About 330 million people use the social networking site. That number is expected to grow exponentially. Just about everyone is on Twitter, from Ariana Grande to Donald Trump and everyone…

Starting up your own small business can be challenging, especially if you have never done it before. Even if you have great products, you still want to be able to advertise them effectively to your target market. In this article, we'll discuss some…

Pay per click is a marketing strategy that continues to stand the test of time. It’s one of the most common types of digital marketing strategies, and one of the only types to get you in front of your target market at any stage of the buying process, and…

Millions of SMS texts are sent out from all over the world which means that texting is immensely popular and a globally accepted way of communicating. Would you not love to use SMS as a marketing tool to communicate your messages and ideas to your…

We are living in a digital age, and now, there are all sorts of marketing methods that different brands and companies are using to make sure that they stay in business by connecting themselves to their clients digitally. There is no denying the fact…

The core of any business whether it big or small are its clients or the customers and customer are considered king in marketing because without them your business will neither operate nor you will be able to pay salaries and bonuses to your employees.…

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to approach your target…