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Why don’t you start an online business?  It would be strange if you haven’t heard someone tell you or anyone you know this. Working online has become so popular that 4.7 million Americans work remotely, either on an online business, regular 9-5 jobs,…

More businesses are waking up to the fact that it’s best to address employees’ wellbeing openly. By promoting a culture of wellness to improve your team’s mental and physical health, you’ll ensure your team is healthier and happier. And when teams are…

The COVID-19 virus epidemic caused millions of people worldwide to stay indoors at all times possible. This caused internet traffic to skyrocket, and a lot of interesting data on consumer internet usage and online trends were observed. Even though much…

Covid-19 has changed life on and off-line. Now, more than ever, businesses are trying to keep up with new and unique demands that this pandemic has created. One of the main ways you can increase your traffic and ride this wave is via SEO. In this article,…

As more and more websites use cookies to remember important pieces of information about visitors who have been to their site, utilizing a computer user’s information to target them for ads in the future has pretty much become the norm. However, not all…

We all know that marketing is a vital part of running a thriving business, but few know what Google Maps marketing is or how it can work to your advantage. In this article, we take an in-depth look at everything you need to know about Google Maps…

As a business owner, you may find yourself wondering where all your marketing money is being spent since your sales haven’t increased and you haven’t picked up any customers. You may have even taken the plunge and set up a colorful and informative…

Everyone has a personal brand. Preserving that reputation is vital for individuals and can often help people to advance in their field. The importance of personal branding isn’t reserved specifically for the businessmen and businesswomen of the world.…

Your business might be small, but that doesn't mean your visual brand identity is any less important. Actually, your need for a visual identity that interacts with your audience is even more significant because of your size, as it's how you'll stand…

Video content is a great way to draw in customers. It’s efficient, paper-free, and one video can be shown across many different channels. The reality is we are now a very technological world, so creating video content is a viral method of marketing.…

If your SaaS marketing efforts are failing, it is time to outsource. However, some professionals refuse to believe their marketing avenues are not working and continually put it down to a slow month. But if your SaaS marketing is proving not to work, you…

If you are either preparing to launch a new website or if you have already launched, there are quite a few important steps that you can take in order to proactively boost your SEO performance from day one (and earlier, in some cases). Take a look below at…

In IT, things are changing rapidly. New trends and technologies are emerging every day that are rendering the old ones obsolete. Return on Investment (ROI) in the software industry is fantastic, a big reason why the global market spending on IT was almost…

Web hosting has evolved significantly since the early 1990s. Today, the reliability, security, and speed of your site can impact customer loyalty and either attract or deter new visitors. After all, if a website took forever to load and was even…

If you’re not familiar with marketing, you’ll first need to understand that content marketing isn’t new. In fact, it is said that Benjamin Franklin used content marketing in Poor Richard’s Almanack that sold 10,000 copies a year. This yearly almanac…

The online identity is a peculiar part of our society, offering brands and individuals the ability to perfectly sculpt and contour their image in a way that reflects how they would prefer to be seen. This has been an intrinsic part of the internet ever…

There are many ways to market your business. One of the strategies that many business owners find effective is exterior and interior signage. Effective signage is important because it allows you to draw attention to your company and further develop…

The principles behind SEO make sense for businesses looking to capture interest in a particular field, industry or product type: A consumer enters the phrase “brown spots in lawn” into Google’s search bar, and lawn services providers pop up with content…