According to recent studies, 97% of Americans send or receive texts at least once per day. SMS marketing and messaging apps are still the most popular and frequently used apps on smartphones, so it makes sense why so many companies use these for their campaigns. On average, the world sees over 8.3 trillion text messages sent over the course of a year. If you do the math on that, it breaks down to 16 billion text messages per minute at any given time around the world!
Additionally, text messages are far more successful at reaching customers with your content than email. Industry experts estimate that people open and read 98% of all text messages they receive… That is a stark comparison to the open rate of e-mail, which is roughly 20 percent.
To help beginners navigate the many pitfalls and gaffs of far too many SMS marketing campaigns, take a look at this infographic presented by Mobile-Text-Alerts with tips on making your text message marketing campaign a stand-out winner: Analyzing your audience, building your list, setting clear goals, making attractive messages, selecting the right keywords and more!