The 10 Internet Trend Charts You Need To See From Mary Meeker

OLYMPUS DIGITAL CAMERA

 

Every year around this time Mary Meeker puts out her famous Internet Trend Charts.

cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer.

There’s 164 slides in her latest deck, so I have pulled out the nine Internet trend charts you need to see…

 

Mobile still has a ton of growth

According to the report, only 30 percent of the 5.2 billion cell phones on the planet are smartphones. That’s a whole lot more data and content usage to come once the remaining “feature phones” are replaced with smart phones.

A couple of slides later, the report details how global mobile internet traffic has increased from 14 percent last year to 25 percent this year.

 

Meeker_Mobile_1

 

Advertising spend continues to rise

Advertising on both desktop and mobile is rising vs. last year. 2013 saw a 16 percent increase in advertising revenue as brands chase the attention of elusive digital consumers.

 

Meeker_Advertising_2

Huge gap in spend vs. time spent in digital advertising

One of my favorite chart from Mary every year is this one showing the gap in spend vs. time spent. The opportunity gap is getting larger from $15 Billion 2 years ago to $20 Billion last year, and now we see a $30 Billion gap.

Mobile shows the largest opportunity while print and TV show over spend and could face downward pressures as brands shift their spend to digital.

 

Meeker_Time_Spent_3

What technology bubble?

According to this chart, technology market valuations are right in line with the (increasing) long-term historical averages at 19 percent and nowhere near the exuberant 35 percent we saw during the dotcom peak in 2000 of 35 percent.

 

Meeker_Technology_4

Visual sharing continues to explode

This chart shows the continuing rise of visual communication platforms like Tumblr, Pinterest, Instagram, Vine and Snapchat. (Although I wish she also included Slideshare!)

 

Meeker_Visual_5

The rise of “social news” content

Buzzfeed and Huffington Post have mastered social distribution by relying on Facebook and Twitter to help reach new audiences who respond to their lists, quizzes, breaking news and quirky coverage.

 

Meeker_Social_News_6

The Internet trifecta

I think Mary nailed it with this chart on the Internet Trifecta of content + community + commerce. Forget the 4 P’s. This is probably the most concise way to summarize marketing in the digital age.

 

Meeker_Trifecta_7

 

Data sharing growth

Digital data shared on the internet is growing at 50 percent each year and will continue into the near future. Two-thirds of the data shared over the internet is created by consumers.

 

Meeker_Sharing_8

 

Smartphone video viewing is bigger than TV

Smartphones are the screen people choose to watch most of their video programming in most countries.

Meeker_Screens_9

Millennial digital habits

Millennials watch 34 percent of their video programming online, three times that of non-millennials. So, you know, the cool kids are doing it!

Meeker_Millennials_10

Here’s the rest of the deck…what do you think? Did I miss any?

This post originally appeared on B2B Marketing Insider on June 2, 2014.

Join The Relevance Community

Get our top articles delivered straight to your inbox each week.

You might also like

Leave A Reply

Your email address will not be published.