In today’s competitive advertising market, it is important to keep up with the trends and reach the maximum number of potential customers with equal ease. Two of the most popular kind of advertisements available are pay per click (PPC) and sponsored content.
PPC (Pay Per Click) advertising is based on the number of clicks on a particular advertisement. In general, there is a pre-established contract between the publisher of the ad, such as websites and blogs, and the advertiser. Consumers of a particular website or service, upon clicking on the ad, inadvertently generate revenue.
Sponsored content on the other hand generally works on the basis of blog outreach and guest blogging. In this, a blogger or website editor publishes an article either authored by the blogger themselves, guest blogger or company. Generally, sponsored content is a more innocuous form of advertising because it depends on subtly influencing potential customers without distancing them with traditional advertising methods.
There are several advantages to using PPC advertising, including but not limited to:
However, the disadvantages of using PPC cannot be ignored either:
Sponsored content has many positive factors, including:
There are very few disadvantages of sponsored content, but the primary concerns include:
Comparing PPC and Sponsored Content with Google Analytics. It can be easy to see how some PPC advertising has higher bounce rates than sponsored content. On the other hand, they can provide a greater number of “impressions”, whereas sponsored content can get more shares. Overall, sponsored content can be a great opportunity for obtaining organic, native advertising, but PPC gives it some stiff competition.
Mariia Lvovych is an established guest blogger and entrepreneur, owner at GetReviewed.org brand new sponsored blog posts platform.