Before diving into the world of logo design, you should know a few home truths about it. They have to be simple, yet still, convey the spirit of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. However, many startups could face problems while deciding and developing a logo design for themselves not because the logo design process is not easy, but several myths that are in the air about the logo design.
It not just let startups invest more but also make the problematic decision for the marketing teams and logo designers in maintaining work effectiveness. So if you are considering changing a logo design or designing a new logo design, then we have debunked some myths about logo design which you must give a read.
The Perfect Logo Design
You cannot make everyone happy with your logo design and be remarkable means to stay worthy and gain attention which a logo design cannot do it all alone. For a prominent brand identity, you must create a product or service that wows your brand and generates a sustainable word of mouth. Your logo design has to be accompanied by a great product line ensuring the best customer experience for your brand to grow well.
Logo Design Gets You Money
We have been thinking since long that a logo design makes your brand earn, but that is not the thing. For your brand to sell, you must offer an experience or a value that appeals to your buyer’s sense. If you spend investing all in a logo design without investing in other branding features, then you are heading towards the wrong direction.
Branding is the shared impression that your ideal and likely buyers have about your brand for which you just don’t need to be obsessed with a logo design but also need to offer value to your customer.A logo design is yes the most important thing when starting a business but getting an affordable logo design at the beginning is not bad as this would maintain a balance in designing a logo and maintaining other marketing activities.
Branding Gets You Customers
Once you have created the perfect logo design, you may feel satisfied, but it does not make your ideal and likely buyers compelled to call and buy from you. Branding is something that you cannot neglect but branding only cannot solve all your financial problems and won’t sell your product or service. Customers do not care how much you spend on your marketing, but they are only willing to pay if they get value out of your product. So, along with a logo design, offer a value proposition to make your brand a buying brand.
Logo Design Is Your Success
Your success is waiting for you, and you do have what it takes. All you have to do is understand that your logo does not matter if you do not even have the sales systems in place to actually afford it. Keep your logo design enough good for your people to recognize your brand but invest equally in other activities to let people memorize your brand.
The Timelessness of a Logo
Now, a logo design is not necessary to stand the test of time. It a now a misconception that a logo design must last for decades. What more can be reasonable than the Apple logo design that too even took a revamp stage? If this concept is taken seriously then it can severely limit the option for logo designers to make a timeless logo design.
All brands go through a re-branding stage not because of their pitfalls but just to get a change and enter the competition with some WOW so a logo design is not necessary to be timeless and would definitely can be changed with the future advancements.
In A Nutshell
The core aspect of logo designing is perhaps the fact that it needs to be original and creative. This is because it is going to be connected with your company for a particular span of time. It is worth the investment of one time but has to be accompanied with other marketing activities for your brand.