The Role of Content in the Future of Marketing [SLIDESHARE]

 

Two weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group (MENG).

The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands.

Successful brands are becoming publishers and storytellers by creating content that buyers want.

Content marketing is more than a buzzword! It is an imperative for brands.

It is also the hottest trend in marketing because it is the biggest gap between what buyers want and what brands produce.

In this SlideShare, I present:

  • Why content marketing has emerged as a key trend in marketing
  • What approaches you should consider when building a content marketing practice and how to measure success
  • What are the emerging trends and predictions for the future of branded content marketing programs

This SlideShare was developed for executive marketers who are interested in learning why content marketing is one of the hottest buzzwords in marketing today and how you can take advantage of it to reach and attain new customers for your business.

This article originally appeared here.

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