Hello again, Search Box here. You spend a good amount of time looking at your web analytics for ways to help users find you via search.
But did you know that search companies also look at what people are searching for?
Don’t worry, it’s not scary. We’re just trying to find ways to help users, just like you do. And with all that data, it can be fun and informative to step back and look at exactly what the world at large is curious about.
Google Zeitgeist in Search
This week my pals at Google released their ninth annual Zeitgeist: the collective consciousness of everyone who’s searched for anything via Google (and me!) in the last year.
The Zeitgeist shows the fastest-rising, most popular search terms from all around the world, and includes data from casual users, researchers and everyone else.
It’s a pretty neat way to get a bead on what the world is thinking about, and among other things gives insights to the economy, health, and popular culture.
As you might expect, I spent a lot of time helping people find information about Michael Jackson (#1 fastest rising overall) and Acai Berry (#1 fastest rising in food and drink), and less time on topics like Beijing 2008 (#1 fastest falling) and Heath Ledger.
Data By Location
My search data is broken down by topic and by region, so you can get a good look at what’s important to people the world over.
We’ll get back to more ways you can help me help you in upcoming posts, but in the post-Thanksgiving hangover you can tide yourself over by checking out what I’ve been up to this year.
Happy searching, and I’ll be right at the top of the page waiting for you.