Technology, Uncategorized
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There are many marketing specialists in this world who are not aware that there are tools that can help them with their job. To take this one step further, there are many marketing specialists who are always finding new ways to do their jobs more easily and have someone or something else do the legwork for them.

If you are one of those people who are searching for effective tools and who are always eager to somehow automatize a job in order to do less, you should definitely check out the tools presented in this article because they will certainly help in many ways, especially when it comes to digital marketing and every aspect of it.

CoSchedule – plan your marketing strategy just the way you like it

CoSchedule is actually a huge online platform that lets you plan your marketing strategy in creative and innovative ways. As soon as you enter the website, you will be asked whether you work on your own, with a small team or as a part of a large company. Once you choose this, you will be given different options for different offers from this website, each offer containing a unique set of tools that will help you with planning your marketing strategy. The main feature of this website is the big “Marketing Calendar,” which is the ultimate tool for setting goals and deadlines.

Trello – a virtual board for your co-workers

Trello is a much simpler tool than CoSchedule, and it focuses only on assigning tasks to your co-workers and tracking progress of them. You can make several boards and assign each task in one board, then explain to your co-workers to just drag and drop tasks into a different board once they finish. This is an extremely easy tool to use and even people who have no extensive computer knowledge will be able to use Trello for simple task making and tracking progress.

Buffer – plan your marketing strategy + share your stuff on the social media

The thing with marketing specialists is that nowadays most of them work as digital marketing specialists and are heavily dependent on social media for the promotion of a product or a brand. Therefore, Buffer was created to make all the pain of devoting time to each social medium separately go away. It is a simple online tool that is used now by more than three million people, and it gets the job done for sure. In other words, if you need to plan marketing strategy that involves websites such as Facebook, Twitter, Instagram, etc, then you should definitely use Buffer.



Dropbox – store everything that you need in one place

Dropbox is a very useful tool that can be downloaded and installed on your PC, tablets and smartphones and whenever you upload something to the cloud storage that Dropbox offers, you will be able to access it by all devices on which you have it installed. For example, you need to work on a certain document but don’t have time to finish it on your desktop computer, so you decide to upload it to Dropbox and continue working on it on your way to whenever you may go. Therefore, you use your phone, access Dropbox and continue working on that document – neat, isn’t it?

iMindQ – mind mapping software for people who have a lot of ideas

Sometimes we catch ourselves in the midst of creative chaos and there seems to be no way to put all of the things happening in our head down on paper. Sometimes we just forget about all of it in a matter of minutes and that’s bad, especially if you are a marketing specialist who is required to generate new and creative ideas from time to time. Therefore, iMindQ will help you brainstorm everything with a technique called mind mapping where you put your thoughts on paper (or on screen) in an organized manner. Furthermore, you will also get to discover a lot of different tools offered by this website, all of which contribute to successful mind mapping.

Tableau Public – create visualized data in just a few clicks

If you are a marketing specialist, then you probably come upon a lot of data that you need to present to somebody. However, presenting data is not an easy task since you need to organize it and show it in the best possible way. Therefore, you should definitely consider using Tableau Public. This website is a very easy-to-use tool that will help you with creating graphs, pies, charts and other types of data visualizations. Moreover, it is not just the ordinary data visualization. You can make it interactive as well.


To sum up, others might call you lazy, but call yourself innovative. Even Bill Gates once said,“I choose a lazy person to do a hard job because a lazy person will find an easy way to do it.” If you think you would be a perfect hire for Bill Gates, you should consider using one of the tools presented here because they certainly help do hard work in an easy way.


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