Instagram is a major player in the world of social media. You may think of Instagram as just somewhere for individuals to post pretty pictures. But increasingly, people are using it as a business platform. Individuals use it to sell their product or find freelance work and small to large businesses use it to increase brand awareness and target more people.
Many people choose to outsource their social media. There are major benefits to this. Firstly, your campaigns are likely to be more successful if you get a professional to do it. Secondly, and perhaps most importantly, social media is time-consuming. Therefore, you need to decide how much your time is worth and whether your time is better utilized elsewhere. If you do decide to outsource there are several companies to choose from. Some even specialize in different sectors. For example, a company such as this specializes in generating leads within the legal industry.
With 1 billion active users Instagram is not to be ignored. So, here are 5 tips for running an Instagram campaign.
Determine what your goals are
As with any ad campaign, the first thing you should do is set goals. Your goals should be SMART goals: Specific, Measurable, Achievable, Realistic and Time-bound. This will mean that you can create quality ads and you can track how well you are doing. This will allow you to adjust your campaign as you go along with ease.
Your goal might be to increase brand awareness and reach, drive traffic and engagement to your website and social media platforms or to increase your conversion rate so that more people you engage with you are investing in your product or service. All of this is possible.
Targeting your audience
You want to be targeting the right people in your ad campaigns. This may mean posting at a particular time or using specific hashtags. This is something you will learn over time; you can try out different things and see which ads produce the best results. Initially, you may want to see what your competitors do. Compare some other people or businesses who are using Instagram successfully to give yourself a strong starting point.
Instagram ads are controlled through Facebook Ads Manager, where you can schedule and compare your ads and improve your campaign as you go along.
Choose an ad format
Instagram ads come in different formats. Such as a hashtag image, shop now, contact us, learn more or sign up. You can read more about the different formats here. If your main goal is to increase conversion rates, a shop now ad might be best, whereas if you are focusing on brand awareness you may want to focus on an attention-grabbing image or video.
It’s hard to say how much it costs to run an Instagram ad campaign. It depends on how much you are willing to spend and how many people you are looking to reach. Stick to your means and don’t overspend. Set yourself a budget and see how you go. You can always review it at a later point. You tell Instagram what your budget is and it will use it as efficiently as possible.